Gifting is ecommerce’s biggest missed opportunity.

In a world where customer acquisition and retention is tougher (and more expensive) than ever, it’s time to reimagine where your best customers live.

Are your hottest leads at the other end of a cold Facebook ad? Or are they gift recipients who are already enjoying your products and need just a li’l nudge to convert them into your next best customer?

Gifting is one of the fastest growing ecommerce categories today. Yet, online gifting hasn’t evolved to meet modern expectations like personalization, a thoughtful customer experience, and a loyal relationship with the brand.

Gifters are your greatest advocates. Gift recipients are your warmest leads. And Zest is building the gifting platform that helps stores like yours build personalized relationships with both.

Zest’s gifting platform not only removes gifting friction, but it also collects coveted customer records and marketing opt-ins from gifters and recipients as part of the experience.

Surprise and delight gifters and giftees with the most pleasant gifting journey right on your website. Then, push both contacts into your email marketing, retargeting campaigns, and more. Build trust, nurture relationships, and earn loyalty with shoppers in your gifting journey instead of letting your gifting leads go cold.

Gifting is evolving. Is your store prepared?

Unwrap gifting as your best customer acquisition channel

• Collect up to two customer records per every gift.
• Push gifting data into your email marketing tools for personalized communication that welcomes, engages, and nurtures conversion.
• Remarket and retarget gifters and giftees to encourage more gifting.

Enhance your customer experience with modern gifting

• Offer a branded gifting journey to gift senders and recipients.
• Differentiate from competitors with a dedicated and thoughtful gifting experience.

Make any product a hassle-free gift

• Empower shoppers to send gifts without the stress of needing to know the recipient’s address, size, preferences, and more.
• Place Zest’s gifting button on your product or cart pages to align with your CX.

Reduce return rates and support needs

• Ensure ultimate satisfaction by letting recipients swap for a product they’ll love before it ships.
• Send gifters and recipients tracking details to decrease “Where is my order?” inquiries.

Scale your store

• Create more opportunities for shoppers to share your products as gifts and boost brand awareness.
• Become a go-to gifting destination through recipients-turned-customers and repeat gifters.

Kick-start your new gifting strategy

• Add Zest to your store in minutes, and try it free for 30 days.
• Unlock gifting features like branded digital cards, custom gift offer builder, and more!