[2023/01/18 08:18:10]

Google has quietly introduced a new Merchant Center product feed attribute for lifestyle images. The Lifestyle Image Link (lifestyle_image_link) is for brands with affiliates, influencers, UGC, or in-house lifestyle images. It tells Google which images are lifestyle as opposed to the alternative product and perspective images that live in the attribute Additional Image Link. It’s […] The post Lifestyle Images In Google Merchant Center Catalog Feeds appeared first on Waterbucket - Dynamic Context.

[2022/12/01 03:53:29]

Waterbucket’s patent pending tool integrates with Klaviyo catalogs to help build flows that use transformed product images with dynamic BNPL call outs. In early test cases these emails have generated as much as 40% more conversions over standard emails. The Waterbucket system works with all major BNPL providers such as Affirm, Afterpay, Klarna, Sezzle, Paypal, […] The post Waterbucket partners with Klaviyo for Buy Now Pay Later Abandoned Cart Flows appeared first on Waterbucket - Dynamic Context.

[2022/07/20 05:16:20]

https://images.ironpulley.com/video/upload/q_auto/v1658337431/waterbucket.com/Other%20Assets/ugc_extension_hegjvh.mp4 Add User Generated Content images to products in your feed. These images become slideshows in Facebook DPA creatives and additional images in Google Shopping. Upload from Instagram, Pinterest, or your own assets.  The post UGC in Facebook DPA appeared first on Waterbucket - Dynamic Context.

[2022/03/09 07:09:42]

While primary images in Google Merchant Center must all follow the rules and can’t have text overlays, additional images can be added to the feed that do.  These will run in dynamic ad formats like responsive ads or discovery ads and will show up in the Shopping tab in the browser. BNPL adds context for […] The post BNPL in Google Shopping? appeared first on Waterbucket - Dynamic Context.

[2022/03/02 11:43:41]

Abandoned carts are a common sight for e-commerce retailers. And no matter how optimized your checkout process is, some potential customers are going to leave their carts behind.  So instead of looking at the checkout process itself, it’s time to look forward, to the actual payment process. You may be surprised to learn that over […] The post How to Increase Conversion Rates with Sezzle appeared first on Waterbucket - Dynamic Context.

[2022/02/01 08:20:36]

According to the web monitoring tool BuiltWith, Klarna is gaining significant ground on Affirm. More and more retailers are churning away from Affirm to Klarna. The most significant data may be how many have conducted trials and then switched. Neither company publishes acceptance rates, but that has to be one of the biggest factors. Acceptance […] The post Klarna vs. Affirm and Sezzle vs. Afterpay appeared first on Waterbucket - Dynamic Context.

[2021/12/27 10:49:13]

From a sales standpoint, those late-night infomercials hawking gadgets with the promise of “four easy payments of just $19.95” were truly visionary. Love them or hate them, the allure of BNPL or Buy Now, Pay Later, has a psychological effect on buyers.  And it’s easy to see why. Breaking down the price-averse barriers of “I’m […] The post How to Use Buy Now, Pay Later to Increase Conversion Rates appeared first on Waterbucket - Dynamic Context.

[2021/12/27 10:47:11]

According to its own website, Affirm, a popular Buy Now, Pay Later (BNPL) service, is all about putting people over fees. Its fee-free option to let users pay over time for purchases, has endeared it to its  customers, and rightfully so.  At its core, Affirm gives users the option to pay in either 4 installments […] The post Using Affirm to Maximize Conversion Rates appeared first on Waterbucket - Dynamic Context.

[2021/11/29 09:07:01]

As one of the leading companies in the fintech world, AfterPay has carved out a name for itself in the Buy Now, Pay Later (BNPL) arena, and rightfully so.  It’s business model is simple, yet profound: reward customers who pay on time. This allows consumers to get what they want or need without having to […] The post Can Using AfterPay Improve Conversion Rates for Your E-Commerce Business? appeared first on Waterbucket - Dynamic Context.