[2023/02/08 10:31:23]

Douyin Zibo (自播), AKA Douyin live-streaming hosted by the brand, is a trending marketing method in China. In Feb 2022, 50% of the total Douyin sales of the top 500 brands came from the brand’s own official live-streaming. During the 618 e-commerce holiday in 2022, a total of 25 brands’ official Douyin live-streaming reached over 100 million RMB in sales. ... Read More The post Douyin Live-Streaming and case studies: a brand marketing guide appeared first on WalktheChat.

[2023/01/18 06:00:54]

As an agency that provides Tmall and social media services, the most common question that comes up throughout operation are: how much money should we spend on social media vs. Tmall?  I interviewed clients, other brands, agencies, and platforms to conclude with the following trend: The social vs. Tmall spending ratio varies widely among the brands we studied (from 80% ... Read More The post How much $ should a brand spend on social media marketing? appeared first on WalktheChat.

[2022/12/22 04:00:15]

Red (Little Red Book, or Xiaohongshu in Chinese) is already a must-do platform in China’s content marketing space. In this article, we will compare the Red KOL marketing strategy of 2 yoga brands: Lululemon and Maia Active. In addition, we will offer practical suggestions for international brands operating in China.  Why Red is perfect for sports fashion brands Red is the perfect intersection ... Read More The post A Look into Lululemon and Maia Active’s KOL Strategy on Red (Xiaohongshu) appeared first on WalktheChat.

[2022/12/16 03:29:33]

WeChat has been losing momentum against Douyin and Red, but it doesn’t mean the platform is dead to marketers. Apart from operating a WeChat Official Account and selling on WeChat Stores, what else can brands do? Read on to discover several ways to leverage WeChat in the post-Covid China. In this article, we will cover a few tips: WeChat remains ... Read More The post 3 ways to leverage WeChat mini program in post-Covid China appeared first on WalktheChat.

[2022/12/03 12:58:30]

WeChat has been losing momentum as a content platform for years. As brands suffer traffic loss, mainly on WeChat Official Accounts, many are forced to buy fake views and comments to keep the engagement. Is WeChat dead? How to smartly leverage WeChat for your China marketing in 2023? In this article, we will take a few brands as examples to ... Read More The post Are Ralph Lauren and Fendi Buying Fake WeChat Views? appeared first on WalktheChat.

[2022/11/18 11:19:45]

The 14th Double 11 (also known as “Single’s Day”) concluded on November 11th at 24:00. It’s the first year eCommerce giants like Tmall and JD didn’t release total GMV (Gross Merchandising Value) data and growth rate. They have gone ambiguous about the figures, as the campaign took place against a weakened economy growth (3.9% YoY GDP growth in Q3), Covid ... Read More The post Tmall and JD went silent on Double 11 Sales: consumption trends are changing appeared first on WalktheChat.

[2022/11/05 01:51:40]

Red (Xiaohongshu) has become a must-do for domestic and international brands operating in China. However, treating your Red content the same way as Weibo content will not work. So how to plan your Red (Xiaohongshu) content marketing strategy to generate real engagement and followings instead of just talking to yourself? This article will give four practical tips to optimize your ... Read More The post 4 Tips to Optimize your Red (Xiaohongshu) Content Marketing appeared first on WalktheChat.

[2022/10/21 02:08:08]

COVID around China became a problem over many months this year, disrupting the supply and depressing consumer confidence. Businesses have now resumed in most cities but are still under the ever-present threat of lockdowns following the “dynamic zero covid policy”. As Chinese consumer confidence continues to drop, how should international brands react in a tough time like this? Chinese Consumer ... Read More The post Chinese Consumer Confidence & Consumption Drops: How should brand react? appeared first on WalktheChat.

[2022/10/06 09:48:50]

Douyin, the Chinese version of Tiktok, has become the 2nd biggest social media platform with 680 million Daily Active Users (DAU). We used to consider it as a platform to buy cheap products, but the game is changing. In 2021, Douyin generated 800 billion CNY (~$112 billion) of GMV. Over the years, international luxury houses like Louis Vuitton, GUCCI, Dior, ... Read More The post A Look Into 500 Top-Sellers on Douyin eCommerce appeared first on WalktheChat.

[2022/09/21 07:59:25]

As of July 2022, the number of “new middle-class” in China has reached 163 million, according to a new report published by QuestMobile. The number is still a fraction of China’s 1.4 billion total population, but the new middle-class is growing at a year-on-year rate of 15.6%, even with the impact of Covid and lockdowns. In contrast, the middle class ... Read More The post A Look Into 163 Million New Middle-Class in China appeared first on WalktheChat.