Shopify App : Versant

Psychographic Segmentation For Effective Sales Communication


Use Versant to boost sales with more effective sales communication. Versant will segment your audience into groups of customers who share a similar purchase decision mentality. Versant then provides expert, easy to use guidance for writing sales emails and in-store content to suit each audience segment. Versant’s segmentation model provides twelve psychographic purchase decision-mentality typologies, each of which comes with specific communication insights.

App Images
Launch date
November 18, 2020
Top features

Seamless workflow: use directly in Shopify admin

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

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