Shopify App : UTM Mogul: UTM Tracker
A UTM tracking software to monitor your marketing campaigns
About UTM Mogul: UTM Tracker
Measure ROI : Track the value of social marketing programs and campaigns and measure ROI
Track Traffic Sources : UTM Mogul provides precise data about conversion and traffic sources.
Optimize Your Campaigns : UTM tracking allow you to test individual posts head-to-head in classic A/B testing style
UTM Mogul is a lightweight UTM tracking and attribution tool for your store that will help you determine which of your traffic sources are the most profitable.
It collects all of your source, medium, and campaign UTM codes and organizes them into one dashboard alongside your order information so you can track the source of your conversions.
If you've ever struggled with marketing attribution or want better insight into the performance of your campaigns then our UTM tag tracking plugin what you need.
The UTM Mogul plugin will allow you to make better marketing decisions by helping you figure out which of your marketing campaigns are the most successful.
This will allow you to scale your effective campaigns and stop wasting time on ineffective campaigns, saving your hours of time every week.
In the UTM Mogul dashboard, you’ll find columns for Date, Source, Medium, Campaign, Order, Revenue, Item Name, and Quantity. You’ll also be able to filter data by date, source, medium, and campaign.
How to get started
- Click the “Add app” button to add the UTM Mogul app to your Shopify store
- In your Shopify dashboard, you’ll see UTM Mogul in the apps section
- Click on UTM Mogul to open the UTM analytics dashboard and then just filter the data the way you want
- Use the data to identify which traffic sources are generating the most sales and double down on those campaigns
Benefits of using this plugin
- See your campaign performance directly in your account
- Find out which of your marketing campaigns resulted in the most conversions
- Works even with Apple’s privacy updates
FAQ
Q: What is a UTM?
A: UTM stands for "Urchin Traffic Monitor" and it is a product by Google Analytics. A UTM code is a code snippet that marketers add as parameters to the end of URLs which enable them to track and improve the performance of their campaigns.
Q: How do you create a URL with UTM parameters?
A: You can use a UTM campaign builder such as this official one from Google
Q: What can you track with UTM codes?
A: With UTM Mogul you can currently track 3 different UTM parameters: source (utm_source), medium (utm_medium), and campaign (utm_campaign) with more coming soon.
Q: Why use UTMs?
A: UTMs help you figure out where your traffic is coming from, which links people are clicking, and how each of your campaigns are performing. UTM codes still work even after Apple’s privacy updates.
Q: How can I request features?
A: Send a message on our website
Seamless workflow: use directly in Shopify admin
Supermetrics Reviews – Details, Pricing, and Features
[2020/09/10 07:12:55]
Supermetrics is one of the most rapidly emerging tools among marketers worldwide. The reason behind its success is the facility that this tool provides to its users in collecting the data they want from diverse sources and store it in a place where it is easy to report fast. So, whether you are working as […] The post Supermetrics Reviews – Details, Pricing, and Features appeared first on Web Analytics and Growth Marketing Expert.
The Ultimate Google Analytics Audit (with Free Tool!)
[2020/07/31 09:58:32]
Google Analytics is a free web analytics tool to analyze the traffic on your Website. Now, around the world, there are about 50 million websites that are using Google Analytics. If you still haven’t attached it with your Website, you must do it now. Well, Google Analytics Audit is one of the most needed things when […] The post The Ultimate Google Analytics Audit (with Free Tool!) appeared first on Web Analytics and Growth Marketing Expert.
What is the Importance of Website Visitor Tracking?
[2020/07/20 07:19:20]
Why do brands set up a website? There are many reasons for that but the bottom line is it is to increase their visibility. You want as many people as possible to know about your business so you open up a branch with a global reach. Yes, you got it, a website on the internet. […] The post What is the Importance of Website Visitor Tracking? appeared first on Web Analytics and Growth Marketing Expert.
Ways to Conquer Data Storytelling
[2020/07/20 06:44:37]
Data are abundant everywhere. Data has become so ubiquitous that the problem is not how to get data but how to make meaning of it. After all, only 0.5% of all the data gathered are analyzed and used. So, how do you present data in such a way that your audience will be intrigued? By […] The post Ways to Conquer Data Storytelling appeared first on Web Analytics and Growth Marketing Expert.
The Relationship Between Reporting and Analytics
[2020/07/20 06:33:55]
When business terms are well understood, they are correctly applied. Reporting and analytics are often mistaken as the same. This mistake hinders the right usage of these concepts for business optimization. Reporting and Analytics are important terms used by sales teams and marketers. They both improve business performance, by granting meaningful insights to raw data. […] The post The Relationship Between Reporting and Analytics appeared first on Web Analytics and Growth Marketing Expert.
The Data Analysis Process: A Step By Step Guide
[2020/07/20 06:09:30]
Frankly, on a scale of 1-10, the significance of data analysis is 10. Precise and accurate data is important in making sound decisions in any business. And these sound decisions determine the longevity and growth of a business. Thereby, making data vital and highly sought even by government institutions. However, is simply gathering data enough? […] The post The Data Analysis Process: A Step By Step Guide appeared first on Web Analytics and Growth Marketing Expert.
The 4 Types of Business Analytics Every Business Should Know
[2020/07/20 06:06:16]
Any data-driven business will always have a large volume of data at their disposal. Yet, data does not provide any meaning in itself. You can only make informed business decisions by performing data analytics. The beauty of data analytics is not the end-result but the logical process involved to arrive at that decision. Analytics both […] The post The 4 Types of Business Analytics Every Business Should Know appeared first on Web Analytics and Growth Marketing Expert.
Techniques to Gain Customer Insights
[2020/07/20 05:57:14]
What can you give to know exactly what your customers and potential customers are thinking? How cool will it be to able to provide what your customers do not even know they need until you present it to them? No, it is not magic. Through data-driven customer analytics and insights, you can read your customer’s […] The post Techniques to Gain Customer Insights appeared first on Web Analytics and Growth Marketing Expert.
How to Perform E-commerce Analysis in 6 Steps
[2020/07/20 05:30:07]
You are an online business owner but you do not know something as basic as the type of people buying from you. You cannot answer how you acquire the majority of your customers. It baffles you why most of your shoppers would not buy from you but buy from your competitor. Before your online business […] The post How to Perform E-commerce Analysis in 6 Steps appeared first on Web Analytics and Growth Marketing Expert.
A Non-Techie Guide to Digital Analytics
[2020/07/20 05:08:23]
Evaluating the outcome of your digital marketing strategies is the domain of digital analytics. Understanding digital analytics enables you to analyze vital qualitative and quantitative data. Qualitative and quantitative data are amassed from your business and your competitor. With the objective of enriching the online experience of your customers, and potential customers. In order to […] The post A Non-Techie Guide to Digital Analytics appeared first on Web Analytics and Growth Marketing Expert.
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.
Visit his website at [ Web Linkedin ] or contact him at matej@kontros.com.