Shopify App : UTM Mogul: UTM Tracker
A UTM tracking software to monitor your marketing campaigns
About UTM Mogul: UTM Tracker
Measure ROI : Track the value of social marketing programs and campaigns and measure ROI
Track Traffic Sources : UTM Mogul provides precise data about conversion and traffic sources.
Optimize Your Campaigns : UTM tracking allow you to test individual posts head-to-head in classic A/B testing style
UTM Mogul is a lightweight UTM tracking and attribution tool for your store that will help you determine which of your traffic sources are the most profitable.
It collects all of your source, medium, and campaign UTM codes and organizes them into one dashboard alongside your order information so you can track the source of your conversions.
If you've ever struggled with marketing attribution or want better insight into the performance of your campaigns then our UTM tag tracking plugin what you need.
The UTM Mogul plugin will allow you to make better marketing decisions by helping you figure out which of your marketing campaigns are the most successful.
This will allow you to scale your effective campaigns and stop wasting time on ineffective campaigns, saving your hours of time every week.
In the UTM Mogul dashboard, you’ll find columns for Date, Source, Medium, Campaign, Order, Revenue, Item Name, and Quantity. You’ll also be able to filter data by date, source, medium, and campaign.
How to get started
- Click the “Add app” button to add the UTM Mogul app to your Shopify store
- In your Shopify dashboard, you’ll see UTM Mogul in the apps section
- Click on UTM Mogul to open the UTM analytics dashboard and then just filter the data the way you want
- Use the data to identify which traffic sources are generating the most sales and double down on those campaigns
Benefits of using this plugin
- See your campaign performance directly in your account
- Find out which of your marketing campaigns resulted in the most conversions
- Works even with Apple’s privacy updates
FAQ
Q: What is a UTM?
A: UTM stands for "Urchin Traffic Monitor" and it is a product by Google Analytics. A UTM code is a code snippet that marketers add as parameters to the end of URLs which enable them to track and improve the performance of their campaigns.
Q: How do you create a URL with UTM parameters?
A: You can use a UTM campaign builder such as this official one from Google
Q: What can you track with UTM codes?
A: With UTM Mogul you can currently track 3 different UTM parameters: source (utm_source), medium (utm_medium), and campaign (utm_campaign) with more coming soon.
Q: Why use UTMs?
A: UTMs help you figure out where your traffic is coming from, which links people are clicking, and how each of your campaigns are performing. UTM codes still work even after Apple’s privacy updates.
Q: How can I request features?
A: Send a message on our website
Seamless workflow: use directly in Shopify admin
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About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.
Visit his website at [ Web Linkedin ] or contact him at [email protected].