Shopify App : Trialfire Attribution

Marketing Intelligence

About Trialfire Attribution

Automated Analytics : Automatically track and analyze every customer interaction with your store - without writing any tracking code - to drive higher conversion.

Accurate Attribution : Leverage Trialfire's machine learning to truly understand how effective your digital marketing campaigns are, to apply your budget wisely.

Advanced Audiences : Understand your audience down to the individual level, and build highly target marketing segments that drive higher life-time-value.

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Marketing Intelligence

We live in a multi-channel world. We now have access to more performance data than ever, with less confidence that it represents our marketing reality. Third party ad platforms, agencies and marketing tools are silos that measure how they're doing but your marketing works together to drive results. Don’t let bad measurement kill good ideas. Third Party measurement (and third party cookies ) can never provide a true representation of your marketing reality.

Marketing Intelligence is:

  1. First-party tracking across the entire customer journey
  2. Ad attribution that adds up to what's in the bank
  3. Business focused KPIs that make sense for you


Trialfire uses advanced attribution modeling that considers every single customer touch point to properly assign credit to marketing channels and campaigns. Rather than relying on antiquated and misleading attribution models like last-click that lead to flawed conclusions and cost you money, you’ll truly understand the return on your marketing investment.


Trialfire automatically tracks all of your customer interactions, across the customer journey, and combines it with cost data from your advertising platforms like Facebook and Google Ads. Since there’s no custom coding required, you’ll be set up in minutes, with unparalleled visibility into your campaigns, customers, and conversion drivers.


Because Trialfire collects every interaction you have with your customers, automatically, across domains and devices, you get a true 360 degree view. In just a couple of clicks you’re then able to target and analyze customers based on their demographics, interests, and behaviors, to deliver more personalized and effective campaigns.

App Images
Launch date
January 29, 2018
App rating

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

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