Marketing Intelligence

We live in a multi-channel world. We now have access to more performance data than ever, with less confidence that it represents our marketing reality. Third party ad platforms, agencies and marketing tools are silos that measure how they're doing but your marketing works together to drive results. Don’t let bad measurement kill good ideas. Third Party measurement (and third party cookies ) can never provide a true representation of your marketing reality.

Marketing Intelligence is:

1. First-party tracking across the entire customer journey
2. Ad attribution that adds up to what's in the bank
3. Business focused KPIs that make sense for you

ACCURATE ATTRIBUTION MODELLING

Trialfire uses advanced attribution modeling that considers every single customer touch point to properly assign credit to marketing channels and campaigns. Rather than relying on antiquated and misleading attribution models like last-click that lead to flawed conclusions and cost you money, you’ll truly understand the return on your marketing investment.

CUSTOMERS JOURNEY TRACKING

Trialfire automatically tracks all of your customer interactions, across the customer journey, and combines it with cost data from your advertising platforms like Facebook and Google Ads. Since there’s no custom coding required, you’ll be set up in minutes, with unparalleled visibility into your campaigns, customers, and conversion drivers.

CUSTOMER DATA PLATFORM

Because Trialfire collects every interaction you have with your customers, automatically, across domains and devices, you get a true 360 degree view. In just a couple of clicks you’re then able to target and analyze customers based on their demographics, interests, and behaviors, to deliver more personalized and effective campaigns.