Shopify App : Shopify Translate & Adapt

Translate and adapt your store content for every market

About Shopify Translate & Adapt

Increase international traffic : Bring more customers to your store in every market with translations that improve SEO and discoverability.

Connect with customers : Create a store that speaks every customer’s language, increasing trust and relevance everywhere you sell.

Drive global conversion : Pair your translated and adapted content with Shopify Markets for a localized buying experience that’s been proven to increase conversion.


There’s a whole world of customers out there, and to convert them, your store has to speak the right language.

Translate & Adapt is the easiest—and most seamless—way to add languages and manage custom content for your Shopify store. A side-by-side editor lets you add, edit, and review translations right next to your original content to ensure accuracy. Up to 2 languages can be auto-translated completely free, in addition to your own manual translations.

The power of localized content also doesn’t end at translation. Use the editor to customize and adapt content between markets with the same language to apply seasonal, cultural, and regional nuance to your store.

  • Activate languages for each of your markets
  • Import and organize your own manual translations
  • Add up to 2 free auto-translated languages*
  • Use the side-by-side editor to edit translations and reference original copy
  • Apply spot translations using the online store theme editor
  • Improve SEO in local markets with translated store content
  • Manage everything within Shopify in a seamless native experience**

This app works harmoniously with the features in Shopify Markets, so you can create a localized experience for every market you sell to. Improve customer experience, store traffic, and conversion rates with Translate & Adapt, the only translation and custom content tool built by Shopify.

* Automatic translations are powered by Google Translate (

** Excludes content from third-party apps.

App Images
Launch date
August 16, 2022
App rating
Top features

Seamless workflow: use directly in Shopify admin

Speed tested: no impact to your online store

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

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