There’s a whole world of customers out there, and to convert them, your store has to speak the right language.

Translate & Adapt is the easiest—and most seamless—way to add languages and manage custom content for your Shopify store. A side-by-side editor lets you add, edit, and review translations right next to your original content to ensure accuracy. Up to 2 languages can be auto-translated completely free, in addition to your own manual translations.

The power of localized content also doesn’t end at translation. Use the editor to customize and adapt content between markets with the same language to apply seasonal, cultural, and regional nuance to your store.

• Activate languages for each of your markets
• Import and organize your own manual translations
• Add up to 2 free auto-translated languages*
• Use the side-by-side editor to edit translations and reference original copy
• Apply spot translations using the online store theme editor
• Improve SEO in local markets with translated store content
• Manage everything within Shopify in a seamless native experience**

This app works harmoniously with the features in Shopify Markets, so you can create a localized experience for every market you sell to. Improve customer experience, store traffic, and conversion rates with Translate & Adapt, the only translation and custom content tool built by Shopify.

* Automatic translations are powered by Google Translate (cloud.google.com/translate).

** Excludes content from third-party apps.