[2023/04/20 04:20:31]

Implementing Schema Markup (also referred to as Structured Data) on your business’s website allows search engines to better understand your content and enables you to showcase your page as a rich result on search engine results pages (SERPs). There are several ways you can implement Schema Markup on your site.  For one, you can manually... The post Schema App vs. Schema Markup Plugins — What’s the Difference? appeared first on Schema App Solutions.

[2023/04/18 06:16:00]

With the rise of AI-enabled search engines, Schema Markup has become more important than ever.  By adding Schema Markup, alternatively known as Structured Data, to your website, you can help search engines understand and contextualize your content. In doing so, they can better match your content to user queries and help your content stand out... The post The Pros and Cons of Doing Schema Markup In-House vs. Hiring Schema App appeared first on Schema App Solutions.

[2023/04/11 04:59:19]

Our mission at Schema App is to build meaningful connections so that we are all understood. Building meaningful connections and a strong company culture can be challenging as a fully remote team working across Canada. We host monthly team-building activities and conduct virtual co-working sessions, but the value of in-person interaction is often unparalleled as... The post How We Built Meaningful Connections at Homecoming 2023 appeared first on Schema App Solutions.

[2023/03/14 11:28:19]

When a user conducts a Google search, they expect to be connected to websites that align with the intent of their inquiry. As such, Google’s algorithm examines the Structured Data Markup (also known as Schema Markup) of each domain to provide users with the best possible answers to their queries. By adding Structured Data to... The post How to Optimize Your Content to Achieve Google’s Rich Results appeared first on Schema App Solutions.

[2023/03/08 11:01:33]

Over the past few months, there’s been a lot of buzz around ChatGPT, the “New Bing” and Google Bard. These new innovations in search are powered by machine learning and artificial intelligence (AI). These topics were also discussed at length during the keynote presentations at Pubcon Austin 2023. Our CEO, Martha van Berkel was there... The post The Future of Search: AI, Machine Learning & Schema Markup appeared first on Schema App Solutions.

[2023/03/02 04:31:27]

If you’ve been looking for an SEO tactic that will help your organization drive more organic traffic to your site, Schema Markup is an effective solution.  By adding Schema Markup (also known as Structured Data) to your page, your page can show up as a rich result on the search engine results pages (SERPs). Some... The post 4 Basic SEO Factors to Consider Before Doing Schema Markup appeared first on Schema App Solutions.

[2023/02/22 07:43:16]

Do you feel like your business gets lost on Google’s search engine results page (SERPs) even though you’ve invested heavily in search engine optimization (SEO)? If so, consider elevating your SEO strategy by leveraging Schema Markup. Schema Markup, also known as Structured Data, is a standardized vocabulary that helps search engines like Google understand the... The post 9 Benefits of Schema Markup & Why It’s Important for SEO appeared first on Schema App Solutions.

[2023/02/09 09:02:56]

According to Forbes, the U.S. experienced two consecutive quarters of negative growth at the beginning of 2022. This does, indeed, constitute a recession according to the traditional definition even though some may argue otherwise. Regardless of whether you believe that a prolonged recession is just over the horizon or are more optimistic, the market is... The post How to Manage SEO During a Recession appeared first on Schema App Solutions.

[2023/02/06 10:56:50]

December 2022 started with a series of updates from Google resulting in fluctuations in performance on the search engine result page on a global scale. Thankfully, we were able to leave all the negative energy in 2022 and start the new year with renewed performance. This January, we’ve seen December’s fluctuations turn into a steady... The post January 2023 Rich Results Weather Report appeared first on Schema App Solutions.

[2023/01/26 12:08:54]

Schema Markup (also known as Structured Data) is a form of code that helps search engines understand the content of your web pages and award your page with the enhanced result called rich results on the search engine results page. Schema Markup has been around since 2011. Since 2019, it’s been gaining significance and is... The post 4 Benefits of Hiring Schema App to Manage Your Schema Markup appeared first on Schema App Solutions.