What is Tolstoy?

With Tolstoy, your customers can shop directly inside any video, whether it's through Shoppable video feeds, on-site video chatbots, embedded video galleries or email & SMS video campaigns. Tolstoy is a complete shoppable video platform for Shopify and Plus merchants. Get up and running in minutes! Turn your UGC and creators videos, reviews, and videos into shoppable video feeds, video widgets, banners, video testimonials, and video reviews that sell.

Why should every brand use Tolstoy?

1. Increase on-site sales with shoppable video

Let visitors shop directly from the videos on your website with Tolstoy’s In-Video Shopping functionality. Tag videos in your widgets, shoppable video feed, and links to specific products.

2. Drive traffic from TikTok and Instagram

With Tolstoy, give visitors the same amazing experience they’re used to having on social networks – directly on your site. Publish your shoppable TikTok video feed on your website, or share them as a link-in-bio on Tiktok, Instagram, and Youtube, to drive high-quality traffic to your brand.

3. Increase conversion rates with shoppable product quizzes

Allow viewers to discover additional relevant products and buy instantly from your Tolstoy video quizzes, that feel like a real-life buying experience.

4. Extend the time visitors spend on your site

By letting people swipe through a personalized feed of shoppable videos, you will keep them engaged for much longer.

How to use Tolstoy?

1. Welcome your customers with your own video bubble

Tolstoy’s branching video bubbles are an amazing way to build a personal connection to every visitor.

2. Stand out with eye-catching product videos, video reviews & video UGC

Easily add relevant and fresh videos to every product page to showcase real people using your products, Share video reviews & testimonials and demonstrate how to get the most from your product.

3. Improve your discovery by letting people swipe through your catalog

You can use the Shoppable Video Feed in a few different ways! a. Add a dedicated “Discover” section to your site, to let people swipe through your entire catalog as if they were on Tiktok or Instagram. b. Add a feed on specific product pages to showcase UGC, reviews, influencers videos and unboxing videos. c. Create a playlist of videos to promote a special offer, best-selling products, seasonal discounts, and more.

4. Collect video reviews and customer unboxing videos

Tolstoy makes it easy for customers to leave video reviews and unboxing videos. You can send requests for video reviews directly from Tolstoy, or use a Tolstoy link to collect them inside your existing reviews provider (Yotpo, Okendo, Loox, Stamped) or email solution (Klaviyo, Omnisend) or support vendor (Gorgias, Zendesk, Intercom).