[2023/02/23 01:50:00]

Complexity Gaming is one of the longest standing esports organizations in North America, and one of the most successful and well-respected. Established in 2003 by Founder and CEO Jason Lake, Complexity has won over 140 championships across 30+ different games.  Now owned by Dallas Cowboys owner Jerry Jones and investor John Goff, Complexity is working […] The post How Complexity Gaming Brings in New Players, Monitors Growth, and Measures Partner Impact with Sideqik appeared first on Sideqik. Sideqik allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[2023/02/20 05:44:00]

Twitch has quickly become table-stakes for any company looking to get in front of some of the more difficult demographics to reach. With it's live streaming capabilities, Twitch currently has 76% of the marketshare compared to Youtube and Facebook. Plus, it has an increasingly diverse demographic, with a growing amount of disposable income as gamers […] The post Expanding Your Brand Through Twitch appeared first on Sideqik. Sideqik allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[2023/02/08 03:49:40]

Influencer marketing has become one of the most effective ways of turning your target audience into customers. With so many advantages to this type of marketing, you may be wondering if it is too good to be true. As we know, there are always challenges to any campaign. Here are a few things to keep […] The post Challenges of Influencer Marketing appeared first on Sideqik. Sideqik allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[2023/02/07 06:03:27]

More than half of the world’s population (approximately 59%)  is on social media for an average of 2.5 hours a day. So when talking about the demographics targeted by your influencer campaign, you might be inclined to say “all of them.” However, not all social media users are influenced the same way. Certain demographics are […] The post Who is Most Influenced By Influencers? appeared first on Sideqik. Sideqik allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[2023/02/02 11:10:53]

Launching your first influencer campaign can be a bit nerve-wracking. Once you have gotten everything in place, it might seem like you are done. You’ve done all the legwork - set your goals, identified your influencers and locked them in. However, that work is just beginning. So what’s next? Here are the next steps to […] The post You’ve Launched an Influencer Marketing Campaign… Now What? appeared first on Sideqik. Sideqik allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[2023/02/01 12:20:18]

You’ve launched your influencer marketing campaign. It is one of the fastest growing ways to reach your target audience, after all. However, without metrics to measure success, how will you know if it was worth it? The results from traditional marketing were much easier to measure. Here are a few ways to measure your influencer […] The post How to Measure Success in Influencer Marketing appeared first on Sideqik. Sideqik allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[2023/01/30 05:44:23]

Influencer marketing is one of the best ways to raise brand awareness, reach niche audiences, and boost your ROI. After you have determined the goals of your campaign, you need to find influencers to actually implement them. Here are a few places to start your hunt for the best influencers for your brand. While it […] The post How to Find the Right Influencers on the Right Platform appeared first on Sideqik. Sideqik allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[2023/01/26 10:49:18]

Deciding and planning the influencer marketing campaign is the easy part. Getting influencers interested in sharing your products? That can be a bit more difficult. Difficult, but not impossible. Here are 3 steps to growing your influencer talent pool that are much simpler than you think. Authenticity matters when it comes to influencer rating, but […] The post 3 Steps to Growing Your Influencer Talent Pool appeared first on Sideqik. Sideqik allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[2023/01/24 05:28:22]

So you’ve decided to search for influencers and content creators that are a great fit for your brand. What’s your first step? Without Sideqik, the answer is probably going to your favorite search engine or social media platform, constantly changing your search terms, and making a list in a spreadsheet.  But how do you know […] The post How to Use Our Influencer Smart Search appeared first on Sideqik. Sideqik allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[2023/01/19 04:29:28]

When you’re hunting for new influencers to work with, you probably start with the usual suspects to make sure they’re a good match. Metrics like audience size, content style, and even overall aesthetic can be a major factor to an influencer being successful for your brand.  But it’s often the intangibles that make the difference […] The post Let’s Talk About Authenticity Scores appeared first on Sideqik. Sideqik allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.