Have you ever bought a laptop online? - or maybe just a wine? If you're like me you've probably studied Howtos, Blogposts, Videos to understand the relevant key-features and then started to compare products until you know what to buy (Hello Excel ;-) ).

As a merchant selling complex products or having a wide product selection, you've probably tried to capture these customers and help them make the right choice: You've set up a blog, wrote the "Ultimate guide to buy a boat" and linked back to your shop - Content marketing.

What's wrong with that??

As customers we are tired of researching products, manually finding and comparing all them. We don't want to become experts and our own advisor, or annoy our tech-savy friend - We just want to buy the right product for us and it shouldn't be rocket science.

As online merchants it's really difficult to give good personal advise in contrast to retail stores. We struggle with Wordpress and curate the "best fitness trackers" for swimming or sleep tracking. But they out-date with the next new product and are just generic and not individual recommendations (at least I swim and sleep ;-) ).

Meet Product Selector & Guide

Our goal is to capture more visitors, give them the best possible advise and then naturally transition into a buy. Shopping Guide Pro does this by offering interactive shopping guides - a mix of product finders and content marketing.

Visitors flowing in for research purposes are interviewed while progressing through your guide's chapters - "Yes, I am allergic to ..". The app invisibly ranks your products against their feedback - at the end they are presented with products which truly match their personal needs.

As customers

• Automatic comparison of products - no manual effort needed
• Easy Questions - We don't have to be experts and know key-features, just answer easy questions. The tool translates "I am a swimmer" to technical details. [AVAILABLE SOON]
• Truly individual recommendations instead of static lists
• Trust through explanation - Results highlight which needed features are available or missing
• Desktop & Mobile

As merchants

• Deep Integration: Don't fiddle with Wordpress or Code. Everything is just Shopify and installs with one click. Built-in page builder.
• Content marketing: Provide a full guide and capture more customers in the early phases of researching a product
• Seamless sales funnel: Good content warms up customers for the buy - at the same time they seamlessly transition to a list of products which perfectly match their individual needs
• Always up to date & less maintenance: Don't manually curate static lists of generic recommendations which out-date over time. Simply import new products - our recommendations are calculated, thus always up to date.