Shopify App : Shoppable Instagram Posts

Automatically post and sell directly in IG and FB through DM's

About Shoppable Instagram Posts

No other app does this! : Lots of apps bring your IG feed into your site to make them 'shoppable' but no other app lets shoppers buy directly from your IG posts.

Sell through DM's : Any ‘sold’ comment on your posts sends a checkout message to the commenter through IG DM's. And the shopper checks out from the IG browser.

Make sales while you sleep : Shoppable posts your products daily and sets them up for automated selling. You can also post your products manually to make them shoppable.


Shoppable is the only automatic posting app that magically turns your IG and FB comments into sales.

It's easy to schedule daily products posts, and even easier for your IG/FB followers to buy.

They just comment 'sold' on your automatic posts. This triggers a direct message from your IG or FB page with a checkout link. If your product has variants, the DM asks them which option (ex size) they want, and then give them the checkout link.

A draft order gets automatically created in Shopify for you. And the checkout link that your follower gets takes them to your Shopify checkout from within the Instagram or Facebook browser.

You can edit the template used to post to your IG or FB. There's just a 3-digit tag hidden at the bottom of the post that tells the app which product to invoice the customer for when she comments 'sold'

Why is this better than Instagram's Shop feature? 3 reasons:

1) There is a specific call-to-action to comment 'sold'. Not only is this better for engagement and reach (more comments), but it's better for conversions. See #2.

2) IG Shops just takes your shopper to your Shopify product detail page. They still have to add-to-cart and then click a checkout button. With Shoppable, your shopper goes directly from DM to your checkout page. And there's also a draft order created for the shopper

3) IG Shop makes you manually tag the products in your post. Shoppable automatically posts the products for you and so there's literally nothing you have to do

App Images
Launch date
March 18, 2022
App rating
Top features

Seamless workflow: use directly in Shopify admin

Speed tested: no impact to your online store

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

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