About Shop channel The Shop channel is your control center for managing and optimizing the Shop app. Enable Shop’s ecosystem of features, create your brand experience, and track Shop’s performance.

Key features
:

• Accelerated checkout: Convert more sales with Shop Pay, the highest converting checkout on the internet.


• Order tracking: Build trust, increase transparency, and reduce support debt with the ‘Track with Shop’ button
.

• Mobile app storefront: Shop is your brand’s mobile app storefront to customize. Update your store profile and product catalogue at any time.


• Product recommendations: Maximize every new customer by driving rediscovery with Shop’s product recommendations.


• Targeted marketing automation: Create post-purchase offers to drive repeat purchases sooner.


• Analytics dashboard: Measure Shop’s impact on your business with key performance analytics on your audience, Shop Pay checkouts, and marketing automations.

Note: The Shop channel is available in all countries where Shopify Payments is available. Specific requirements are needed to enable some of Shop's features. You can check your store's status on the settings page of the Shop channel. Or read our Merchant Guidelines.