Shopify App : Paid Marketing by Shoelace

Tech-enabled paid advertising with expert support

About Paid Marketing by Shoelace

Google Ads : Search, Shopping, YouTube, Discover, and Display. People are looking for your product, and we make sure they don’t have far to look.

Paid Social : From Facebook to Tiktok, we tackle ads that drive revenue. Paid social is how we built our brand, and it’s how we'll help build yours.

Email : Custom segments, A/B testing, and a variety of flows proven to convert. We make sure you get the best return from your subscribers.

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Customer Journeys

Shoelace specializes in growth strategies for large and emerging DTC brands. By blending creativity and technology, Our growth marketing managers create, manage, and optimize paid advertising and email campaigns.

When you add Shoelace to your store, you aren't just installing an app, you’re opening your Shopify store to useful integrations, Facebook catalog management, and more.

Install now and see for yourself.

App Images
Launch date
August 25, 2015
App rating
Top features

Seamless workflow: use directly in Shopify admin

Speed tested: no impact to your online store

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

Visit his website at [ Web Linkedin ] or contact him at