Shopify App : Roster: Ambassador Marketing
Recruit, engage, and reward brand ambassadors at scale
About Roster: Ambassador Marketing
Drive word-of-mouth sales : Quickly empower anyone to promote your brand and drive new business.
Boost brand awareness : Leverage the voice of those who already love your brand to reach new customers.
Ignite user-generated content : Mobilize your ambassadors to create authentic content that converts.
Roster is a comprehensive influencer software platform that specializes in brand ambassador marketing. The app's purpose is to facilitate the creation and expansion of a brand ambassador program with the aim of increasing brand recognition, exposure, and, ultimately, sales.
Ambassador marketing programs are used when brands aspire to reduce customer acquisition costs, reduce ad spend, capture valuable user-generated content (UGC), improve the lifetime value of customers, and enhance word-of-mouth marketing. Roster's comprehensive suite of ambassador marketing tools focus on 5 main areas:
Recruit - Since customers are a brand’s most authentic source of influence, Roster’s tools help brands form partnerships with potential ambassadors from their list of Shopify customers. This includes social listening, embedded recruitment forms, rich user profiles, and the ability to segment and track users into multiple marketing programs.
Engage - brands can create campaigns and actions that expand your brand's reach and awareness. Features include (1) communicating at scale with your ambassador community, (2) organizing and deploying specific social tasks and campaigns, (3) simplifying activity and involvement through 55 proven templates that work, (4) collecting valuable reviews, testimonials, unboxings, and UGC from passionate fans of your product, and (5) points programs that keep ambassadors involved pushing for the tier.
Ambassador Portal - Roster provides your brand community with their own dashboard accessible from any device. This branded and customizable ambassador-focused application shows all updates and details, including milestone progress, current campaigns, actions, discount codes, referral links, rewards, points, user profiles, and more.
Rewards - Tools to motivate, incentivize, and distribute rewards to each of your brand advocates. This includes features to send payments (affiliate commissions), seeding and rewarding of products, creation and tracking of discount codes, and points for completing campaigns, actions, and driving sales.
Measure - Rosters platform gives you detailed insights into campaign performance, social engagement, and referral sales. Automatically track orders and revenue by individual, campaign, and program to understand your ROI. Additionally, brand marketers can leverage Roster's powerful real-time social feed for the latest UGC and ambassadors' current posts and engagement.
Customer acquisition is expensive and getting worse. Cut through the noise and partner with influential people who genuinely care about your brand and want to help you succeed.
Speed tested: low impact to your online store
The Best Mother’s Day Campaigns for Companies and Ambassadors
[2023/04/24 10:37:23]
Mother’s Day presents an ideal backdrop to show appreciation for mothers everywhere. By crafting an engaging social media campaign involving your brand community, you can pay tribute to moms and […] The post The Best Mother’s Day Campaigns for Companies and Ambassadors appeared first on Roster.
How to Create a Custom Brand Kit for Fantastic UGC
[2023/04/14 12:16:14]
Influencer and ambassador programs are crucial for companies looking to expand their reach and engage with their audience. However, for these programs to succeed, the content must align with your […] The post How to Create a Custom Brand Kit for Fantastic UGC appeared first on Roster.
20 Different Types of Brand Ambassadors and Marketing Heroes
[2023/03/21 12:03:15]
Get ready to explore the fascinating terrain of marketing promotion through different types of brand ambassadors. These spokespeople come in all sorts, but each contributes significantly to brand marketing. Ambassadors […] The post 20 Different Types of Brand Ambassadors and Marketing Heroes appeared first on Roster.
Egg-splore The Best Easter Marketing Campaigns For Brands
[2023/03/17 11:13:49]
Can you feel it? April is just around the corner! With the world waking up and warming up, it’s the perfect time for brands like yours to connect with your […] The post Egg-splore The Best Easter Marketing Campaigns For Brands appeared first on Roster.
There Is a Better Way: Turn Customers Into Brand Ambassadors
[2023/03/06 07:54:02]
Building a loyal customer base is more critical than ever in today’s business world. But with so many companies competing for attention, how do you set your brand apart from […] The post There Is a Better Way: Turn Customers Into Brand Ambassadors appeared first on Roster.
How Many Followers Do You Need To Become a Brand Ambassador?
[2023/03/02 02:47:28]
social media keeps growing as the go-to source for information and recommendations, companies are increasingly looking for brand ambassadors. Who are we kidding? Everyone uses social media all the time! […] The post How Many Followers Do You Need To Become a Brand Ambassador? appeared first on Roster.
26 Ideas To Celebrate Women’s History Month With Your Brand
[2023/02/28 11:33:18]
It’s March—the month we set aside to recognize the incredible women who have shaped history and changed the world. As a brand, you have a unique opportunity to celebrate Women’s […] The post 26 Ideas To Celebrate Women’s History Month With Your Brand appeared first on Roster.
Difference Between Brand Ambassador and Influencer: Who Reigns Supreme
[2023/02/15 08:16:56]
Understanding the difference between brand ambassador and influencer is crucial when it comes to developing an effective marketing strategy. Although both approaches have their own unique advantages and disadvantages, the […] The post Difference Between Brand Ambassador and Influencer: Who Reigns Supreme appeared first on Roster.
The ABCs of Brand Ambassador Responsibilities: What You Need to Know
[2023/02/14 07:57:33]
As a company, you know how important it is to reach more people and tell them about your products or services. But, how can you do this most efficiently and […] The post The ABCs of Brand Ambassador Responsibilities: What You Need to Know appeared first on Roster.
UGC Program: Fueling Success With Customer Stories
[2023/02/07 08:10:03]
The most triumphant brands are tapping into the magic of word-of-mouth marketing with a UGC program. UGC, or user-generated content, is about unleashing your audience’s full potential and turning it […] The post UGC Program: Fueling Success With Customer Stories appeared first on Roster.
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.
Visit his website at [ Web Linkedin ] or contact him at matej@kontros.com.