Drive word-of-mouth sales : Quickly empower anyone to promote your brand and drive new business.
Boost brand awareness : Leverage the voice of those who already love your brand to reach new customers.
Ignite user-generated content : Mobilize your ambassadors to create authentic content that converts.
Roster is a comprehensive influencer software platform that specializes in brand ambassador marketing. The app's purpose is to facilitate the creation and expansion of a brand ambassador program with the aim of increasing brand recognition, exposure, and, ultimately, sales.
Ambassador marketing programs are used when brands aspire to reduce customer acquisition costs, reduce ad spend, capture valuable user-generated content (UGC), improve the lifetime value of customers, and enhance word-of-mouth marketing. Roster's comprehensive suite of ambassador marketing tools focus on 5 main areas:
Recruit - Since customers are a brand’s most authentic source of influence, Roster’s tools help brands form partnerships with potential ambassadors from their list of Shopify customers. This includes social listening, embedded recruitment forms, rich user profiles, and the ability to segment and track users into multiple marketing programs.
Engage - brands can create campaigns and actions that expand your brand's reach and awareness. Features include (1) communicating at scale with your ambassador community, (2) organizing and deploying specific social tasks and campaigns, (3) simplifying activity and involvement through 55 proven templates that work, (4) collecting valuable reviews, testimonials, unboxings, and UGC from passionate fans of your product, and (5) points programs that keep ambassadors involved pushing for the tier.
Ambassador Portal - Roster provides your brand community with their own dashboard accessible from any device. This branded and customizable ambassador-focused application shows all updates and details, including milestone progress, current campaigns, actions, discount codes, referral links, rewards, points, user profiles, and more.
Rewards - Tools to motivate, incentivize, and distribute rewards to each of your brand advocates. This includes features to send payments (affiliate commissions), seeding and rewarding of products, creation and tracking of discount codes, and points for completing campaigns, actions, and driving sales.
Measure - Rosters platform gives you detailed insights into campaign performance, social engagement, and referral sales. Automatically track orders and revenue by individual, campaign, and program to understand your ROI. Additionally, brand marketers can leverage Roster's powerful real-time social feed for the latest UGC and ambassadors' current posts and engagement.
Customer acquisition is expensive and getting worse. Cut through the noise and partner with influential people who genuinely care about your brand and want to help you succeed.
Speed tested: low impact to your online store
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About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.