Uncage the Raptor and let the hunt begin. The Raptor algorithm works on an increasing number of advertising platform(s) and fundamentally understands your data for exact conversion attribution and maximisation of your ad delivery precision. The Raptor dashboard displays actionable insights created by the algorithm.
[2022/06/07 05:45:18]
IOS 14.5 – The Aftermath. The iOS14.5 update that took place in April 2021 needs no introduction to the advertising community. 96% of iPhone users opted out of app tracking after the update was released.
[2022/04/09 08:00:25]
IOS 14.5 – The Aftermath. The iOS14.5 update that took place in April 2021 needs no introduction to the advertising community. 96% of iPhone users opted out of app tracking after the update was released. What followed was a massive loss of data, less accurate retargeting, awful attribution, and above all, dropping ROAS across nearly … IOS 14.5 – The Aftermath.
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.
Visit his website at [ Web Linkedin ] or contact him at [email protected].