What is it?

If you're in the business of selling goods that "get used up", then it's likely that your customers will need to re-order those items before they run out.

Replenish is an automated end-to-end replenishment email campaign that allows customers to opt-in to receive a re-purchase email reminder for the items just purchased.

How does it work?

After placing an order on your Shopify store, customers will be presented with the Replenish widget on the Order Status Page, where they can opt-in to receive replenishment email reminders and set the interval of the reminder (e.g. 1 week, 3 weeks, 2 months etc.)

Customers will then receive timely replenishment emails containing a replenishment link to a pre-loaded cart of those items. Replenishment links will go directly to the checkout on your store where the customer can continue to shop, adjust the pre-loaded items in the cart or proceed with the checkout.

An optional discount can be included in the campaign for re-purchases made using the replenishment link to incentivise re-purchasing from your store.

Conversions will be tracked and displayed within the Replenish app to indicate the performance of your Replenish repeat purchase campaign.

Why replenishment emails?

One of the biggest challenges in online retail is to get first time shoppers to return to your store for their second purchase. First time shoppers tend to head to marketplaces like Amazon for their repeat purchase shopping.

This represents a major challenge for the retail sector.

Some Merchants try to address this one-and-done transaction trend by offering subscriptions. Whilst subscriptions are convenient and offer long term savings, they can also be inflexible and difficult to adjust, causing customers to churn when life becomes less than routine.

Replenishment emails offer customers a pay-as-you-go alternative with no commitment, allowing Merchants to maintain an ongoing relationship with the customer and, if appropriate, offer them a loyalty discount for coming back to them for that second and third re-purchase.

Language support

We currently provide the widget and customer email in either: Czech, English, French, German, Italian, Japanese, Polish, Portuguese, Slovak or Spanish.

The Replenish Customer Portal

Whilst the Replenish widget on the Order Status Page allows a single replenishment reminder to be set for the entire order, customers can use the Replenish Customer Portal to review and adjust their reminders on a per product basis.

Each product can have its own reminder interval, putting the anticipated consumption rate in the hands of the customer.

Customers are also able to deactivate replenishment reminders on a per-product basis for one-off items that will not be replenished.