Shopify App : Reaktion ‑ Profit Optimization

Grow your ecommerce profit. Optimize your marketing for profit

About Reaktion ‑ Profit Optimization

Increase your profits today : Optimize for what truly matters: Your Profits! Get a crystal-clear performance overview! Scale the winners and cut the losers.

1st party PROFIT data : Connect your marketing channels and send first-party profit data server-side. One-click integrations to FB Ads, Google Ads, TikTok etc.

CLV, CAC, New Customers, etc. : All your ecommerce and marketing data in one place. Get in-depth insights in all your performance metrics. KPI tracking & automated reports

Google Analytics Facebook Ads Google Ads Youtube TikTok Ads SnapChat Ads
All ecommerce and marketing data in one platform


We calculate and send the precise profit on every single order directly into your Google Analytics, Google Ads, and Facebook Ads account (via a secure server-to-server integration.). The best part, it's plug and play, and it does not require any changes to what you do today!


  1. Scale profitable campaigns (Increase profit margins).

  2. Identify and cut unprofitable campaigns.

  3. Start Smart Bidding based on profit and profit margin %.

  4. Identify and scale profitable campaigns and products that previously were overlooked and undervalued in budgeting and bidding.

  5. Track your precise profit per sale in your Google Analytics, Google Ads, and Facebook Ads.

  6. Full profit & loss dashboards, reports, and analytics in the Reaktion platform

Stop guessing and wasting ad spend! Start scaling winning (read: profitable) campaigns, channels, and products. Start today, and immediately begin to see exactly where your profit is coming from.

App Images
Launch date
September 28, 2021
App rating
Top features

Speed tested: low impact to your online store

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

Visit his website at [ Web Linkedin ] or contact him at