Shopify App : Purple Dot | Trusted Pre‑Order

Pre-order & Backorder. Pay later w/ auto-charge. FTC compliant

About Purple Dot | Trusted Pre‑Order

Always be selling : Even when you don’t have products in the warehouse (yet), sell them anyways on pre-order with a trusted customer experience.

High customer NPS : Customers kept in-the-loop with changes to estimated ship dates, and can self-serve check or amend their pre-order anytime before it ships.

Full FTC compliance : With 100% pay later, the customer card is vaulted and auto-charged when you ship – making your pre-order experience FTC compliant.


Purple Dot is the premium pre-order solution for merchants and shoppers. With no code required, create an end-to-end trusted pre-order experience that your shoppers will love.

Easily set products for pre-order

  • Synced with your Shopify catalog
  • Specify amount available for pre-order, total or by variant
  • Set estimated shipping dates And as long as your stock in Shopify is 0, you’re ready to take pre-orders instantly!

Clear customer experience

  • Add to Cart button replaced with Pre-order button: product pages, quick views, and mobile
  • Estimated shipping dates displayed on product page and in checkout
  • Purple Dot as a signal of trust to your customers

Change estimated shipping dates

  • Edit your estimated shipping dates at anytime
  • Dates are automatically updated in your Shopify store
  • Customers with an open pre-order automatically notified

Automated backorder functionality

Set up products or variants to automatically go on pre-order when out of stock – as long as your stock is 0 in Shopify, they will be available to take pre-orders.

100% Pay Later with vaulted card

  • Customers provide card at checkout, but aren’t charged
  • Card is securely vaulted
  • Customers automatically charged when you’re ready to ship

Mixed cart functionality

  • Both in-stock and pre-order items can be purchased at the same time
  • In-stock is charged at checkout
  • Pre-order charged when you’re ready to ship

Customer self-serve and email updates

  • Full self-serve customer portal: Check and amend their pre-order anytime before it ships
  • Customers kept in the loop automatically via email about their pre-order

One click ready to fulfill

  • When ready to fulfill your pre-orders, mark this in Purple Dot with one-click
  • Customers automatically charged and notified their pre-order is ready to ship
  • Fulfillment hold automatically removed in Shopify

Full FTC compliance

Our app ensures you are always fully compliant with FTC regulations around pre-orders – giving you peace of mind!

Live chat support

We’re here to help! Purple Dot is easy to set up but if you need a hand, you can always reach out to us over chat, phone, or email.

Dream big alongside us

Imagine what your brand can do if you could always sell earlier: At Purple Dot, our mission is to create trusted pre-order experiences that your customers love. That way, your business can rely on a sustainable, scalable pre-order model to transform how you sell.

Pricing: Only pay for fulfilled pre-orders

  • NO recurring monthly fee or charge
  • After your first 10 free pre-orders, a flat $0.75 per fulfilled pre-order
  • No charge for pre-order cancellations

Got ideas? We'd love to hear from you!

Note: Your store must have Shopify Payment enabled and v2.0 themes.

App Images
Launch date
June 06, 2022
App rating
Top features

Up-to-date tech: works with the latest themes

Speed tested: no impact to your online store

Social media links

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

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