About Kno Attribution

Kno Attribution is an easy-to-use and powerful tool for better understanding which marketing channels are driving conversions. We take the guesswork out of attribution by giving you the ability to ask your customer where they heard about you!

What’s wrong with my analytics tool?

Analytics tools are extremely helpful but they can’t tell the whole story. They rely on click and view information to try to attribute conversions, but fall short because they don’t know what’s happening outside of their platform. They can’t see that your customer has a friend who loves your products, or know that they heard about you on a radio ad, or saw your company featured in a local magazine.

With Kno Attribution we look at what the analytics say, and then we validate using real, automated feedback from your customers.

Key Features:

• Use our attribution survey feature to ask your customers how they found out about your business, and match their answers to Shopify’s traffic analytics.
• Uncover the actual sources for sales that are being attributed to “direct traffic”.
• Create surveys and display them on the order confirmation page.
• Target surveys to new customers, returning customers, or all customers.
• Use our built-in reporting or export the data for advanced analysis outside of Shopify.
• Send data to Google Analytics or Klaviyo with our automated integrations
• Customize survey responses, thank you messages, and more.

Example use cases:

• Ask all customers: “Where did you hear about [company name]?”
• Ask returning customers: “Why did you decide to make a purchase today?”
• Ask new customers: “How long ago did you first hear about [company name]?”