Versus Prize-Based Ads allows you to create campaigns that place your offers inside the content you choose - from games and apps, to streaming and live events, allowing brands to reach and convert consumers without serving them a disruptive ad experience. Let's say you are a snack food company with a Shopify store and you want to offer a discount off a new snack product you just launched. You decide how many discount codes you want to provide and the audience you want to reach. With your campaign live, consumers earn your offer when they complete simple challenges inside the content they already love - like playing Fortnite for 30 minutes.

Why is this ad format engaging?

Because your offer is integrated into apps and digital experiences consumers already enjoy like playing Minecraft or League of Legends, the ad experience feels less disruptive and puts more choice into consumers hands, which they value. And because consumes love to win things and place special value on things they work to earn, they are more likely to redeem the offers they win.

Why is this approach cost effective?

When consumers opt to play for and earn your branded offer, they are choosing to engage with your brand, making them a more qualified prospective customer. And you only pay when a consumer earns and redeems your brand's offer.

How it works:

1. First you'll connect with Versus to create your partner account with us.

2. Next, you'll create your campaign by loading up your offer, providing a few simple assets, schedules, set your campaign timeframe and Versus does the rest, displaying your offers as prizes for completing challenges inside our integrated games & apps.

3. When users earn your prize for completing challenges, they receive a notification with their prize code and redemption details.

4. With our dynamic regulatory compliance, we take care of the country and state regulatory burdens that comes with contests and sweepstakes, and the legal nuances of specific promotional prizes and giveaways.

5. You can track how your campaign is performing across platforms and gain insights on your target audience through our campaign dashboard.