Shopify App : Poplar Mail

Create automated personalized direct mail campaigns

About Poplar Mail

Fast, Automated Mailings : Automatically target shoppers based on Shopify events with postcards or letters and have them arrive in-home in under a week.

Personalized Mailer Content : With our dynamic HTML templates, you can easily customize postcard content based on your purchase or cart data.

Abandon Checkout Retargeting : Close the sale with a personalized, targeted approach. Convert high intent shoppers with a DM retargeting campaign.


Bringing Programmatic Marketing to the Physical World

Poplar is a programmatic platform for direct mail with an intuitive front-end that allows users to set up on demand, trigger based campaigns. You can easily integrate your Shopify store into the Poplar platform and automate marketing campaigns by sending out tangible pieces of literature like postcards or letters! Poplar offers dynamic postcard or letter design & advanced targeting.

Send Physical Mail Just Like Email

The Poplar app is a one-stop destination for any business looking to engage its customers. Whether you're trying to retarget users who abandoned checkouts or setting up CRM/lifecycle marketing events - the possibilities are endless with our automation tools! Use automated direct mail just like you would email to target different audiences based on their online or transactional behavior. Our targeting options in the app include:

Abandon Checkout: Automatically send direct mail to potential customers who abandon the checkout process in your Shopify store and get them back on track to convert. Post Purchase: Send mail to customers to request a review or cross-sell/up-sell complementary products after a purchase. Canceled Order: Bring customers who cancel an order back to your site with an offer code.

With powerful filters, you can create granular triggers based on criteria, including order count, product title, order value, and more.

Get in Your Audiences’ Mailbox Fast

Creating an automated direct mail campaign takes only minutes in Poplar. With standard and first-class mail options, you can get your mail in-home within a little as 3-5 weekdays - while your brand is still top-of-mind.

Real Time Tracking

Get real-time updates on each mailer’s journey with tracking. You'll know when it's in production, transit, and delivered!

Send Personalized Postcards

Personalize your postcard designs on a 1-1 basis with dynamic HTML creative to drive higher response rates. Include custom merge tags such as customer name or location, and drive directly to URLs, just like you would in an email.

Knowledgeable Support

Whether you're just getting started or looking to change up your approach, our dedicated support team is available through chat and email to help you along the way.

App Images
Launch date
November 24, 2020
App rating
Top features

Seamless workflow: use directly in Shopify admin

Speed tested: no impact to your online store

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

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