Shopify App : Pinoculars ‑ Pinterest Tag

Advanced Pinterest Tag: Conversion Tracking & Retargeting

About Pinoculars ‑ Pinterest Tag

Know which Pinterest ads work : Stop throwing away money on Pinterest ads that just don't convert. See exactly which promoted pins are working with your new Pinterest tag.

Retarget the right audiences : Recover lost sales by laser-targeting audiences. Target on Pinterest down based on product views, add to carts, checkouts and engagement.

Insanely simple installation : Save time with our super simple plug-and-play integration. No code to add yourself. The Pinterest Tag & Pinterest Pixel made easy.


Are your Pinterest ad dollars really bringing in sales?

While you're spending your limited marketing budget...

  • Do you know which ads are bringing in the dough?
  • Can you retarget visitors who create hundred dollar carts but don't convert?

Now you can with our detailed Pinterest conversion tags that make event tracking ridiculously simple.

We make complicated Pinterest conversion tags simple.

Event tracking, base code, sub keys and parameters - oh my! Who has the time to deal with the complex jungle of Pinterest tags? We'll take care of key events with full details tracked for each one.

Know EXACTLY which ads are actually profitable

We'll send these events with complete details with an advanced Pinterest Tag:

  • Add To Cart: See which ads get customers to add items to their cart. We'll also send product data and cart values for your audience building to Pinterest.
  • Checkout: Find out which pins make cold hard cash. Data sent to Pinterest includes complete product data and total cart stats.
  • Page Views: We'll make sure every page that someone visits is tracked, and we'll send product data to Pinterest when products are visited.
  • Search Queries: Keep track of searches. We'll also send the exact search text to Pinterest for your audience-building pleasure.

Target your visitors on Pinterest with custom events you can't get anywhere else

In addition to the base events, we also provide advanced Pinterest events that measure engagement. We'll send these events for you:

  • Scroll Depth: Target visitors based on how deeply they've scrolled on a page. Stop wasting time on Pinterest visitors that didn't actually engage with your site.
  • Active Time on Site: We'll measure how long a visitor has actively been viewing your store, and send that time to Pinterest. We use a smart algorithm by monitoring mouse movement, scrolling and other factors.
  • Number of Pages Visited: Make audiences based on how many pages your visitors have been on your site! Targeting engaged visitors on Pinterest will help skyrocket your ROAS.

Get laser-targeted matching in Pinterest whenever someone becomes a customer

Pinoculars provides Enhanced Match so your Pinterest tag gets the most accurate data. We send a hash of your customer's email to Pinterest when they finish checking out, so Pinterest can match them to a user account.

Retarget Pinterest visitors who are so close to buying but don't quite make it.

Don't limit yourself to targeting keywords and topics. With Pinoculars, you can:

  • Promote pins to customers who Add to Cart but don't Checkout.
  • Target all visitors who searched for a certain keyword.
  • Drive high value repeat sales by targeting customers who've spent a lot.

See it work for you now! Get your advanced Pinterest tag 100% free for 7 days.

App Images
Launch date
March 23, 2017
App rating
Top features

Seamless workflow: use directly in Shopify admin

Speed tested: low impact to your online store

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

Visit his website at [ Web Linkedin ] or contact him at