One Tap Signup : Using Google's One Tap Signup visitors can share email id using a single tap. You can even incentivize them by offering discounts.
Capture More Emails : Visitors don't need to manually enter their email id. This is one of the highest converting methods to get your store visitors email ids.
Expand your email list : Expand your email list by collecting lots of email addresses from your store visitors using Google's one tap signup.
What's common between TripAdvisor, Medium and Kayak? They all use Google's One Tap Signup technology. Google's one tap signup allows store visitors to sign up on your store and share their name and email id with a single tap.
You can also incentivize them to sign up with a discount code which is generated dynamically by us, in average we see about 5% of the store visitors sharing their email id when offered a signup discount.
Most store visitors are logged in on their Google (Gmail) accounts when they browse through the Internet. When someone logged into Google visits your website, the app shows a sign up popup on top right (desktop) or bottom (mobile) with a list of google accounts on which store visitor is logged in. Users just have to tap on their account to sign up using it.
Most stores use email popups to ask store visitors their email id. Customers have to type in their email id, which is quite inconvenient. With One Tap Google, the customer just needs to tap on their name/email popup from Google to share their email with stores.
Here are some of the success stories of the early adopters of Google's one-tap sign-up technology.
You can build your email list from store visitors and export the CSV and import into Email Marketing apps like MailChimp, OmniSend, ActiveCampaign etc.
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.
Visit his website at [ Web Linkedin ] or contact him at email@example.com.