Builds Credibility : When customers witness more people buying from your store through notifications, it creates trust and helps customers to make a purchase.
Creates Urgency : When customers view product interest signals, like the no. of views or items sold, they sense FOMO, which influences their buying decision.
Improves Conversions : Sales notifications & interest signals boost conversion by activating the purchase triggers of customers who are otherwise hesitant to buy.
Nudge is a subtle way of guiding customers toward solutions that will benefit them or persuade them to make purchases and increase sales. Nudges may appear simple, but they have a significant impact on sales, conversions, and revenue.
Our Nudge app uses two concepts: Social Proof and Fear Of Missing Out (FOMO) to subtly encourage customers to make a purchase.
Introduce social proof sales notifications of previously placed orders and FOMO product interest signals like add-to-cart information, items sold and more on your website to capture your customers' attention.
Sales notifications appear as a customizable popup on any page of the online store, displaying recent purchase order details.
Our app allows you to create sales notifications that shows your store is active and that sales are up and running. When more people buy from you, it builds trust and makes it easier for customers to overcome their reservations about making a purchase.
Product interest signals display how many times a product has been viewed, added to the cart, and sold. This promotes FOMO (fear of missing out), which prompts customers to act swiftly in order to avoid missing out.
Most apps just display one campaign activity: the number of views, items sold, or items added to cart. Encomm Nudge product interest allows you to show all three behaviors at once, making your campaign better.
Did we mention that none of the campaigns require any coding? It takes less than 2 minutes. Don't waste your time and effort on paid promotions to drive sales. With easy-to-customize instant notifications and interest signals, you can improve the sales of your business effortlessly.
Integrate, customize and you’re ready to launch!
Up-to-date tech: works with the latest themes
[2023/03/24 12:04:06]
The rise of e-commerce has created a more competitive market, where businesses need to continuously innovate and offer unique products and services to stay ahead of the curve. Social media and other digital channels have made it easier for businesses to reach a larger audience and advertise their products. Consumers are bombarded with constant updates… The post Mastering the Art of FOMO: Creative Marketing Techniques appeared first on enComm.
[2022/12/16 11:52:17]
Nudging in general refers to the technique of gently coercing a person to make decisions or take steps towards a desired goal or outcome. In the e-commerce world, nudge techniques are often used as a marketing strategy to enhance the shopping experience of customers and to enable them to complete a purchase with ease. What… The post Want to provide the best shopping experience to your customers? It is just a nudge away. appeared first on enComm.
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.
Visit his website at [ Web Linkedin ] or contact him at [email protected].