Shopify App : Novel | Shoppable Videos

Stunning Shoppable Videos

About Novel | Shoppable Videos

Convert with Zero Friction : Turn your highest performing marketing content into shoppable experiences that drive deeper customer engagement and increase conversion.

Built Within Minutes : With our no-code studio, combine video from sources like TikTok & Instagram with your products instantly.

Publish & Share with Ease : Distribute your shoppable video across your storefront webpages, SMS, QR codes & emails.

Novel shoppable video

Create interactive video and boost sales

Novel provides a simple way to create interactive video, with a collection of mini-apps to help you convert more effectively through your storefront.

Connecting your Shopify store to Novel brings a seamless checkout experience to video within minutes.

Storyline Builder

A no-code studio that enables the seamless pairing of video with the point of sale. Within minutes, users can create shopping experiences that drive frictionless conversion. Key features include:

  • Brand your video experience for a consistent look & feel
  • Drag-and-drop media experience
  • Access to a robust app store with various call-to-action functions
  • Create a social story with few or many scenes

Novel Player

The Novel Player’s ability to capture an audience and attribute user behavior with the associated media puts it in a league of its own. Key features include:

  • Custom call-to-actions that support a point-of-sale, lead generation, SMS campaigns, social media community building.
  • Embed on your Shopify Storefront or personal blog
  • Share through an SMS, Social Media or Email campaigns via a unique link or QR Code
  • Optimized viewer experience for all device-types

Shopper Insights

Novel provides analytics that tell a clear story about your video ROI. The ease of building and distributing experiences encourages real-time success monitoring and rapid improvement. Key features include:

  • Engagement metrics per scene within your video Journey
  • Compare audience views to sales
  • Click-through rates
  • Track average view time
App Images
Launch date
August 22, 2022
Top features

Up-to-date tech: works with the latest themes

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

Visit his website at [ Web Linkedin ] or contact him at