[2022/04/01 12:31:08]

Allbirds and Gymshark are on Shopify and they can’t get their hreflang tags right. The public companies failed, even with their resources, because there’s no native way to manage tags for multiple Shopify accounts. Shopify’s own documentation in 2021 told you the basics of hreflang tags on a homepage, but you were left bewildered with how to do it sitewide. As a result of working with clients who had this exact struggle, the Digital Darts team and I invented three ways to get perfect hreflang tags in Shopify. You'll learn how to correct every type of error, every variable you must consider, and how to keep your tags fresh with minimal effort. Businesses on WordPress, Magento, and other platforms can use what's shared with minor alterations. No one has taught it in-depth until now. In this guide, you’ll get it all to delight Google. The post How to Add Flawless Hreflang Tags in Shopify At Last appeared first on Digital Darts.

[2021/02/09 12:09:58]

This is an advanced guide on how to profitably scale your Shopify store for Facebook and Instagram ads. It presumes familiarity with Facebook Business Manager, and that you have recently managed profitable campaigns. In other words, you will get the most of it if your Shopify business is already profitable on the ad channel and you want to scale your Facebook and Instagram Ads. The strategy details the methods we used to take one Shopify brand from $300/month to $300,000/month. The outlaid strategies and tactics help us regularly grow accounts to unseen levels. If you want a simple, quick-read guide to grow your business, go elsewhere. This guide gets technical. It dives deep into the nuts and bolts of exactly what it takes to go from spending tiny amounts to thousands per day, whilst hitting revenue goals. The post How We Scaled a Store’s Facebook Ads From $300/Month to $300,000/Month in Ad Spend appeared first on Digital Darts.

[2019/01/15 03:23:44]

The most comprehensive tutorial ever written about Google Shopping. Since it's first publication in 2019, I've kept it updated with features like Performance Max to be relevant today. Google Shopping offers the ultimate way to level up revenue for many Shopify stores. We have managed approximately one hundred Google Ads accounts for various stores, and it's common for my team and I to produce a return on investment for our clients of 300-2000%. While these results are not possible for all businesses, the Google Shopping channel is a golden source of customers wanting products. This is a step-by-step guide to show you how to get started then grow any shopping campaign. The post Your Definitive Guide to Google Shopping for Shopify—Master The Channel appeared first on Digital Darts.

[2017/10/13 06:57:45]

Google Customer Reviews is a free program that allows retailers to collect reviews from customers. Customers are shown a popup lightbox on the thank you page that asks if they would like to be emailed later to leave a review about their order. The program aims to create trust for users in their shopping experience through third-party reviews. To set up the program in Shopify, all you have to do is follow this tutorial. The post How to Integrate Google Customer Reviews in Shopify appeared first on Digital Darts.

[2016/04/26 04:22:18]

How do you improve your Shopify SEO? There are over 101 expert tips in this guide to help your organic search grow if your store does not appear at the top of Google when someone searches your products, the brand names you sell, or problems that your products solve. The expert guide is a step-by-step method to setup, audit, and run a rockstar SEO campaign that grows your sales in Google search. I have used it on the websites of billion-dollar companies. We use it for Shopify SEO clients. Shopify staff recommend it to store owners. The post The Shopify SEO Expert Guide: Over 101 Tips (Updated For 2023) appeared first on Digital Darts.

[2015/09/23 08:04:51]

You want more visitors to buy from your Shopify store, but don't know where to begin. There is a lot of theory, case studies, and bad advice out there about what you can do to increase your ecommerce conversion rate. Your store’s ability to efficiently turn a visitor into a sale is the difference between a wildly successful store and one that bleeds profit on advertising because enough people don’t buy enough. I wrote the guide to Shopify Conversion Rate Optimization so you have everything in one place to turn more visitors into customers. The mega guide shows you step-by-step how to increase the profit of your store by getting more people to buy, increasing your average order value, and improving the lifetime value of customers. These are devastatingly the best growth hacks to double or triple your profits from existing traffic. The post The Ultimate Ecommerce Conversion Rate Optimization Guide to Increase Your Shopify Sales appeared first on Digital Darts.

[2015/07/27 01:29:58]

Get everything to configure the ultimate Google Analytics 4 setup for Shopify in this splendid tutorial. The guide was first published in 2015 for Universal Analytics. Since then I’ve kept it up-to-date when I discover a feature that helps merchants better use the analytics platform. Nearly all guides published about Google Analytics for Shopify in some way have copied code or concepts from this tutorial. Owners of development agencies tell me they link to this guide as their standard operation procedure to set up Google Analytics for 8-figure brands. Digital Marketing Evangelist for Google and author of Web Analytics 2.0 Avinash Kaushik called the first edition the “great, detailed, guide on how to set up and get value [in Shopify]”. A lot of Shopify stores have bad data and no idea how to use their analytics program. Once you complete the guide, you will change how you market your store as you make intelligent use of analytics to grow your store.

[2015/06/05 12:03:45]

If you have poor Shopify meta descriptions and titles, like most stores, you may see organic search visitors increase 30% by following this tutorial. I see good SEO tags regularly increase traffic almost overnight with our Shopify SEO clients. This guide teaches you how to write for Google and people so you get better rankings and click-through rates. You'll learn how to research keywords with customers in mind, edit the theme file in Shopify for SEO, and write titles and meta descriptions that open the floodgates from organic search. The post Shopify Meta Descriptions and Titles for Perfect SEO Tags appeared first on Digital Darts.

[2015/04/18 06:39:33]

After completing over one hundred audits of Google Ads accounts for Shopify businesses, I am dumbfounded at the number of accounts that don't have accurate conversion tracking setup. Agencies and store owners will spend tens of thousands each month with no idea what, if any part of the campaigns, generate sales. One mistake is upsells in Shopify's post-purchase page are rarely tracked. Another mistake we see every month in Shopify is the failure to consider multiple currencies due to Shopify Markets or the multi-currency feature. The features let users shop in their local currency. A 20,000 South Korean won purchase equal to US$17 ends up looking mighty fine when Google receives it as US$20,000 order. You have to know what searches, ads, products, and audiences succeed or fail at bringing in your ROAS goal. That requires accurate tracking.

[2014/02/21 09:14:59]

These 21 online marketing tools make your life easier and grow your website. Best of all, they are free. Most have paid options but you can do a lot of great things with each free option. The list does not cover what tools are out there or what you could use. We at Digital Darts use every tool recommended here and highly suggest you do too. From coming up with content, managing social media, tracking results, and improving SEO, use these marketing tools to increase leads and sales. The post 23 Online Marketing Tools You Need to Use appeared first on Digital Darts.