Shopify App : Multi‑Store Hreflang Tags

Perfect hreflang tags for SEO even with messy URLs.

About Multi‑Store Hreflang Tags

Grow Your SEO : Effortlessly follow Google's best practices for multiple stores to avoid duplicate content penalties.

Increase Organic Search Sales : Correct hreflang tags lets Google serve the most relevant store in search to people, making it easy for them to purchase on the right store.

Unlimited Stores : Have different stores for various countries or languages? The Multi-Store Hreflang Tags app grows with your needs.


If you have two or more Shopify stores for the same business serving different countries or languages, you may be losing traffic and sales from poor SEO.

The hreflang tag tells search engines like Google what version of the page from what store, to serve users. The tag also prevents duplicate content penalties from similar content being on multiple stores.

The Challenge With Shopify

Nearly all Shopify stores do hreflang tags with a {{ canonical_url }} value. The big SEO mistake is you must have the exact same collections, products, pages, blogs, blog tags, and articles in each store—all with the same URL handle—otherwise your tags will point to non-existent pages (404s).

If one store doesn't contain all the same products, or any URL handle for a store varies between another store, standard hreflang tags in Shopify are bad for SEO. Google will crawl non-existent pages and you will lose organic traffic.

The way to historically solve this problem is to have the exact same store setup and URLs across all stores. If you have stores in different languages, that is bad for SEO, and bad for the user experience, because your URL handles should be in the same language as the store.

Grow with Multi-Store Hreflang Tags

Your Shopify stores can now have hreflang tags to increase sales from organic search.

Without the app, your customers may be taken to the wrong store when coming from Google search, which can lead to confusion in international shipping and poorer conversion rates.

By using the app, organic conversion rates may increase as visitors are served the correct store for their region and language in search results.

If you've previously used a universal language in your URLs across stores to deal with hreflang tags, you can now catapult SEO and improve the user experience with URL handles in the same language as the store.


  • Designed by Shopify SEO experts so you know your tags follow best practices. Works for all content types. Collections, products, pages, blogs, blog tags, and articles can be matched so stores have hreflang tags.
  • Integrates with Shopify's native language translation used by most language apps like Langify, Translate My Store, and Weglot. Don't make the mistake of depending on their hreflang tags for multiple stores.
  • Install the app on any store with any language whose SEO you want to optimize. If you have four Shopify accounts for a business, install it on each account.
  • Automatic or manual installation of liquid. No messy code surprises. Easily roll out the app.
  • Save hours of work. Products instantly map to each other based on SKUs or barcodes. Any articles, blogs, collections, and pages with the same URL handle instantly map.
  • Partner friendly. Contact us for support.
App Images
Launch date
December 22, 2020
App rating
Top features

Seamless workflow: use directly in Shopify admin

Speed tested: no impact to your online store

Social media links
Latest Blog Posts on

How to Add Flawless Hreflang Tags in Shopify At Last

[2022/04/01 12:31:08]

Allbirds and Gymshark are on Shopify and they can’t get their hreflang tags right. The public companies failed, even with their resources, because there’s no native way to manage tags for multiple Shopify accounts. Shopify’s own documentation in 2021 told you the basics of hreflang tags on a homepage, but you were left bewildered with how to do it sitewide. As a result of working with clients who had this exact struggle, the Digital Darts team and I invented three ways to get perfect hreflang tags in Shopify. You'll learn how to correct every type of error, every variable you must consider, and how to keep your tags fresh with minimal effort. Businesses on WordPress, Magento, and other platforms can use what's shared with minor alterations. No one has taught it in-depth until now. In this guide, you’ll get it all to delight Google. The post How to Add Flawless Hreflang Tags in Shopify At Last appeared first on Digital Darts.

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Your Definitive Guide to Google Shopping for Shopify—Master The Channel

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The most comprehensive tutorial ever written about Google Shopping. Since it's first publication in 2019, I've kept it updated with features like Performance Max to be relevant today. Google Shopping offers the ultimate way to level up revenue for many Shopify stores. We have managed approximately one hundred Google Ads accounts for various stores, and it's common for my team and I to produce a return on investment for our clients of 300-2000%. While these results are not possible for all businesses, the Google Shopping channel is a golden source of customers wanting products. This is a step-by-step guide to show you how to get started then grow any shopping campaign. The post Your Definitive Guide to Google Shopping for Shopify—Master The Channel appeared first on Digital Darts.

How to Integrate Google Customer Reviews in Shopify

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The Shopify SEO Expert Guide: Over 101 Tips (Updated For 2023)

[2016/04/26 04:22:18]

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Shopify Meta Descriptions and Titles for Perfect SEO Tags

[2015/06/05 12:03:45]

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[2015/04/18 06:39:33]

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About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

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