This extension enables a seamless integration between your Mapp Cloud instance and online shop. Once active you can unify all customer data in Mapp’s marketing cloud, begin to send targeted omni-channel communications, and get access to deep customer insights.

Mapp Engage Your customer data will automatically be synchronised to Mapp Engage and your messages can be sent through the Mapp email sending engine. You will also be able to configure Omni-Channel Campaigns including Abandoned Cart, New Product Launches, and Post Purchase messages. All of this will be possible across email, SMS, mobile push, web push, and more.

Mapp Intelligence You will have access to your pre-configured and custom dashboards to start analysing user behaviour right away. These dashboards are easily scalable and offer an abundant possibility to customize and extend the analyses.

Mapp Cloud is an Insight-led Customer Engagement Platform. With Mapp Cloud, marketers can focus on what makes a difference for their business, instead of spending precious time and resources taming the technology behind it. They can rely on real, reliable marketing insights that enable true one-to-one personalization – and set the foundation for successful cross-channel marketing activities.

Customer Data Synchronisation

• Contact & Order Data: All customer & order data is automatically transferred to Mapp Cloud
• Added Functionality: Transform inbound data with Custom Mapping and ETL features

Omni-Channel Campaigns

• Real-Time Triggers: Abandoned Cart, Abandoned Browse, Loyalty
• Recurring & Scheduled Programmes: Birthday, Post Purchase Reviews, Product Launches
• Multi-Channel: Email, SMS, Mobile Push, Web Push, and more

E-Commerce Analytics

• Cross-channel attribution: Visualize the revenue attribution across all of your marketing channels
• Product Analytics: Discover product trends and the impact individual products and product categories have on the overall customer loyalty

Customer Insights

• Insights: Find Customer Insights and gain additional knowledge about your customers
• Dashboards: Easy-to-understand dashboards for in-depth analysis
• Funnel: E-commerce journey and funnel visualisations
• AI: Real-time predictions for likelihood to churn or convert in session
• Notifications: Get smart alerts if any anomaly is detected by the system

On-Site Marketing

• Recommendations: Product recommendation engine with AI for use on-site
• Pop-ups: Triggered overlays to increase signups or show tailored content