The problem of collecting and managing data across numerous platforms is a real challenge for music artist and creator merchants. Once the data is collected, an even greater need exists for how to decipher the data into actionable insights that inform marketing strategies that will optimize e-commerce conversions.
The Mandolin Fan Data Platform brings together a music artist's fan data from their live streaming events, vip meet and greets, website visitors, live concerts, and e-commerce customers to identify new fans and segments to optimize and grow their e-commerce efforts.
Functionality and features include:
Unified fan data all on one platform - Combine data from an artist's Mandolin ticket sales, e-commerce, marketing automation, and Mandolin website to build a unified Fan Profile.
Fan segmentation - A comprehensive understanding of their fans along with the ability to easily place them into cohorts by various attributes.
Analytics & easy to use playbooks to drive more sales - Custom metrics that provide insight into demand patterns and areas of opportunity for e-commerce conversion. And playbooks that help artists drive more sales, on and off tour.
Use existing marketing channels - Use unified Fan Profiles in marketing campaigns via Integrations with marketing providers or by exporting data for activation in the marketing or advertising platform of your choice.
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.