Shopify App : Loyal — Customer Analytics

Customer analytics, customer export, customer loyalty & RFM

About Loyal — Customer Analytics

Segment Your Customers : Analyze all your customers and put them into six different segments using the RFM method. See what's your customer lifetime value.

Get Marketing Tips : For each segment, we recommend tips and best practices for approaching it in a marketing campaign. So your retention rates will improve.

Weekly Email & Auto-tagging : Auto-tagging the segmented users weekly to run campaigns on Klaviyo or via Shopify Email. Or download the CSV list and use it as needed.

Integrations
Email Klavyio Flow Analytics
Loyal app can segment your customers to six different groups
Description

Stop running the one-size-fits-all campaigns. Run a tailored campaign for each of your customer groups. Someone who just made the first transaction in your store should see a different campaign than someone who regularly purchases.

Loyal is a valuable yet straightforward customer analytics app to give you precious insights. Based on their purchase history, it will automatically split them into six segments using a so-called RFM analysis (Recency, Frequency, and Monetary).

And then show you tips on what campaigns and types of communication you should use when interacting with each customer group. You can also export the CSV of each group to import it into your email marketing tool. Or use customer tags in Shopify.

Using tailormade campaigns for each customer group will improve your retention, customer lifetime value, and you will be able to monetize your existing customer base better.

Key Loyal features

  1. Automatically analyze your complete order history and create six customer groups using an RFM analysis (i.e., how frequently and recently they bought something)
  2. Monitor important retention metrics like number of customers, customer lifetime value, orders per customer, and average order value
  3. Tag your customers based on their group. With auto-tagging, you can simply set up campaigns on Klavyio or Shopify Email when the customers move from one segment to another
  4. Export CSV files for popular campaign and marketing platforms (Facebook, Google, Klaviyo)
  5. Read tips and recommendations on how to approach each customer segment
  6. Receive a weekly summary email summarizing the most important changes in your customer health
  7. Add quick shortcuts to your Customers page in Shopify
  8. Detailed analytics page with more details and history

The six customer groups based on the RFM analysis

  1. New – First-time buyers in your store. Usually, the most significant customer segment in newer stores.
  2. About to Sleep – Customers who don't buy often and haven't made any orders recently. Usually, the most significant customer segment in active stores.
  3. Sleepers – Customers made their last purchase a long time ago and have a low number of total orders. Most likely, they are lost.
  4. Potential Loyal – Customers who bought recently and have the potential to become loyal
  5. Loyal – Your most precious customers who are returning frequently
  6. Loyal at Risk – Past loyal customers who haven't been active recently
App Images
Launch date
December 28, 2021
App rating
4.9
Top features

Seamless workflow: use directly in Shopify admin

Speed tested: no impact to your online store

Social media links

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

Visit his website at [ Web Linkedin ] or contact him at [email protected].