Segment Your Customers : Analyze all your customers and put them into six different segments using the RFM method. See what's your customer lifetime value.
Get Marketing Tips : For each segment, we recommend tips and best practices for approaching it in a marketing campaign. So your retention rates will improve.
Weekly Email & Auto-tagging : Auto-tagging the segmented users weekly to run campaigns on Klaviyo or via Shopify Email. Or download the CSV list and use it as needed.
Stop running the one-size-fits-all campaigns. Run a tailored campaign for each of your customer groups. Someone who just made the first transaction in your store should see a different campaign than someone who regularly purchases.
Loyal is a valuable yet straightforward customer analytics app to give you precious insights. Based on their purchase history, it will automatically split them into six segments using a so-called RFM analysis (Recency, Frequency, and Monetary).
And then show you tips on what campaigns and types of communication you should use when interacting with each customer group. You can also export the CSV of each group to import it into your email marketing tool. Or use customer tags in Shopify.
Using tailormade campaigns for each customer group will improve your retention, customer lifetime value, and you will be able to monetize your existing customer base better.
Seamless workflow: use directly in Shopify admin
Speed tested: no impact to your online store
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.
Visit his website at [ Web Linkedin ] or contact him at [email protected].