Enhanced Organic Search Result : Local SEO makes your search engine result richer than your competitors. Let you stand out from the rest of search engine result pages
Increase Your Conversion Rate : As your search result is more prominent than others. You are likely to get more leads, which will eventually get you more conversion
Increase Your CTR and Traffic : People are more likely to click on you pages as it is more prominent, which will increase your click-through rate and bring you more traffic
Local SEO (Local Search Engine Optimisation) is a practice that every business owner with a physical store will do to win the heart of search engines in order to get featured on search engine, like Google, Bing, Yahoo, etc and get more sales leads and conversion.
Structured Data is a specific code written in a language for search engines to understand your website better and display your search results in a specific and much richer way. JSON-LD is one of the Schema structured data markups that helps to show all those Rich Snippets (Rich Results) on your search engine result pages.
Rich results as knowledge panel or card will display a lot of useful information about your business. Here are some key benefits that your business will get from having a rich result.
Local SEO will benefits all the Shopify store, especially the one with local business. Local SEO helps you increase your local business presence on search engines. By filling the information that we needed from you, we will show these information on Google knowledge panel (Knowledge graph card) which is powered by the Knowledge Graph.
Add your social media information to Google knowledge panel. When people search for your brand or business, you social media profiles may show up in Google search results.
Local business with a map in Google search result will let potential customers know about your business's location. Make people come to your store and increase your sales.
Upload your company or brand logo will have the chance to show your logo on knowledge panel, increase your credibility and trustworthiness.
Show your contact information let potential customers contact you right away, get your a call lead which may eventually become a conversion.
Let people know your operating hours so that they can come to you at the right time.
Seamless workflow: use directly in Shopify admin
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.
Visit his website at [ Web Linkedin ] or contact him at [email protected].