Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. The Klaviyo database integrates seamlessly with your tech stack and gives you the full story on every customer that visits—what makes them click, what makes them bounce, and what makes them buy.

From the same platform, you can use Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations. Customers feel seen, not targeted—which means no more ineffective batching and blasting. Over time, Klaviyo even reveals what works and what doesn’t, uncovering trends that help you acquire and retain new customers while inspiring existing customers to buy again. It’s all there in one intuitive place—no need to start from scratch, and no need to rely on third-party marketplaces and ad networks. With Klaviyo, it’s easy to talk to every customer like you know them, and grow your business—on your own terms.

Here's what you get:

Sync all your Shopify data with a single click

The seamless one-click ecommerce integration allows you to sync all your historical and real-time data, so you can stay on top of every interaction people have with your site.

Automations

Dozens of built-in automations are fully customizable, like welcome emails, happy birthday, or abandon cart. Each can have any mix of emails and texts. So while you’re dreaming up your next big idea, customers are automatically getting timely, actionable info.

Segmentation

Drive more sales with powerful personalization. 
Whether you’re sending a drip campaign, a transactional email, or a special holiday campaign, ultra-relevant content can help you boost engagement—and earn more revenue.

Reporting

Data is powerful—but only if you can find it, understand it, and act on it. With Klaviyo, performance is clear. Pre-built reports answer the marketing questions that matter most. Go beyond vanity metrics and understand what’s driving sales. (Really.)

Benchmarks

With Klaviyo, you get relevant, real-life benchmarks 
based on real-time data from thousands of brands. 
See how you compare to businesses of your size 
and scope, and to your overall industry. You always know what to do to improve. And often, 
Klaviyo can do it for you. Now that’s smart.