[2023/03/25 05:04:36]

Every year South Korea becomes more and more modern, but it is important to recognize as a foreigner possibly coming to work in Korea for the first time that modern does not equal Western. Koreans will not expect you to be a full expert on their culture, but they will appreciate a show of interest in cultural customs and etiquette that is important to the country. Koreans generally appreciate foreign business partners’ efforts in expressing basic words in the Korean language to show respect towards the country and culture.

[2023/03/03 07:37:13]

In recent years South Korea has become known on the internet for citizen’s fashion styles.Despite this, knowing how to adapt to dressing appropriately for the Korean climate andtypically conservative culture in the workplace can be challenging to those unfamiliar. InKorea there is often an emphasis on looking smart, well turned out and neat rather thanwearing strictly office wear like a corporate uniform. The Korean version of “clothes makethe man” is “옷이 날개다” literally translated into “clothes are your wings”, which is acommonly used phrase when talking about work attire today.

[2023/02/23 08:06:13]

South Korean Office Romances have been becoming increasingly popular in recent years, with the rise in Netflix users, more diverse productions aren’t just being created but are able to be viewed more internationally than ever before. From the popularity of suspenseful thriller ‘Squid Games’ and global success of the romance reality show ‘Singles Inferno’ in recent years, there’s been a growing appetite for people discovering the wide range of Korean media on offer.

[2023/02/07 07:54:54]

The eventful year of 2022 has ended and the arrival of a hopeful new year has begun. How has digital marketing changed in the post covid era and what marketing trends will gain attention in the future? In this post, we will analyse the behavioural analysis of Korean consumers in addition to the 2023 digital marketing trends.  Even after the end of the Covid-19 pandemic, many people’s daily lives are continuing to shift online. The Digital Transformation (DX) movement is still accelerating and helping marketing, the increased use of non-face-to-face services is just one aspect of this. (Contents) 1.

[2023/01/18 02:23:10]

Do you want to know for which keywords your Naver Blog posts are ranking for organically in Naver? And for which positions these keywords these Naver Blog posts are ranking for in Naver?  Website vs. Naver Blog It is possible to check the ranking of keywords of your website in Google (Ahrefs), Naver (GeoRanker and SEO PowerSuite – Rank Tracker). GeoRanker is a paid tool, and SEO Powersuite is freemium.

[2022/12/11 08:22:48]

In contrast to the majority of other countries, Korea uses Naver more frequently than Google. The ability to be found in Naver is crucial for brands. How can businesses like yours accomplish this? The quantity of user-generated content (UGC) on Naver’s search engine results page (SERP) stands out as one of its distinctive features. The Naver SERP prominently displays Naver services like Naver Blog (comparable to Medium), Naver Cafe (comparable to Facebook Groups), etc. Even websites are not listed above Naver Blogs and Cafes in the SERP for terms like “NFT”.

[2022/08/04 11:53:19]

Where in most countries the most used messaging app is WhatsApp, in Korea the most dominant messaging app is KakaoTalk. You can read more about KakaoTalk here: KakaoTalk: how to download, use the app and a guide to Friends. Compared to WhatsApp, KakaoTalk has more to offer to brands to engage their clients and prospects. How can businesses do marketing in Kakao? The tools that organizations use most are Kakao paid ad services and KakaoTalk Channel.  KakaoTalk Ads Advertising in KakaoTalk is very similar to advertising in Meta (Facebook + Instagram).

[2022/05/04 08:20:50]

Korean ad market Want to advertise in Korea? In 2021 the total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020.  In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The division is as follows: Broadcast / TV / cable: 4 trillion KRW Print / newspapers: 1.7 trillion KRW Digital: 7.5 trillion KRW OOH / traffic: 0.8 trillion KRW Source: http://www.brandbrief.co.kr/news/articleView.html?idxno=5024  The majority (52% of total ad revenue) of ads in 2022 are online (Naver, KakaoTalk etc.).  Source: https://www.hankyung.

[2022/04/29 05:51:43]

2022년 온라인 검색 광고 마케터를 위한 구글 애즈, 유튜브 광고, GDN 광고 도구 사용방법. 구글 애즈(Google Ads, 검색 광고, 키워드 광고) 및 구글 애널리틱스 인증 시험(Google Analytics certification exams)에 합격하고, 구글 애즈 계정을 관리하면서 알게 된 정보들을 여러분을 위해 공유해 드리고자 합니다. 마케팅에서 광고를 제외한다는 것은 마치 김치에서 고춧가루를 제외하는 것과 같습니다.  그 만큼 마케팅에서 광고는 빠질 수가 없는 아주 중요한 역할을 담당합니다. 여기에서 광고가 매출과 수익 및 시가총액을 증가시킬 것이라는 과학적 증거를 참고하시길 바랍니다. 구글 애즈 작동방식 GIF예시: 구글이나 유튜브에서 광고를 클릭할 때 마다 광고주는 구글에 돈을 지불하게 됩니다.

[2022/04/15 07:46:23]

Merchants moving from Cafe24 to Shopify have to minimize the differences between the two platforms to make the migration process for customers as easy as possible. Shopify is a powerful platform for e-commerce stores and it is growing to become comfortable for users all around the world. However, it still needs some customization before servicing the Korean market. Read part 1 here: Cafe24 to Shopify (data transfer). 1. Address Feature  One of such customizations is the address feature. Entering addresses in the correct form is an important part of online shopping because it directly affects the delivery process.