A data layer helps you collect more accurate analytics data, that in turn allows you to better understand what potential buyers are doing on your website and where you can make improvements. It also reduces the time to implement marketing tags on a website, and reduces the need for IT involvement, leaving them to get on with implementing new features and fixing bugs.
The Just GTM DataLayer App inserts script that exploits Shopify’s data rendering capabilities and create an ease of integration for GTM dataLayers that can be reused across all Shopify sites. However, each site could carry variations that may not be completely compatible with this script. Please let us know if you have any questions or concerns and we will be happy to follow up as soon as possible.
This app collects data and insert them into GTM DataLayer, and everything runs locally in users' browser. The app does NOT send out any data to any destination, meaning that no data will be transferred out from users' browser until you configure your Google Tag Manager.
Seamless workflow: use directly in Shopify admin
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.
Visit his website at [ Web Linkedin ] or contact him at [email protected].