Intelligems A/B Testing

Intelligems helps stores unlock additional margin by making it easy to do price testing and shipping testing. You can run A/B tests on prices, shipping fees, and discounts.

Stop guessing at what you should charge, start using data to inform your pricing decisions. Intelligems will help you to better understand your customers, your price elasticity, and your business.

Use cases

• Test different product prices with true split tests
• Understand your customers' willingness to pay
• Test shipping fees and free shipping thresholds
• Test discounting strategies - e.g., do % or $ discounts work better?
• Test subscription discounts to find out which prices generate the highest LTV

Key Features

• True Split AB Tests: Traffic is split across groups in real time - giving you the cleanest possible data
• Traffic Filtering: Use our UTM filters to segment your test. For example, you can limit your test to only run on certain traffic segments. Or you can exclude particular traffic from a test
• Robust analytics: Test data loads into a dashboard hourly where you can understand and dive into results. Export full order-level detail for custom analyses
• Profit Analysis: Upload your COGs to track a tests’ impact on your gross margins
• Flexible test design: Run up to 5 groups in a single test. Set precisely what % of your traffic you want to send to each group. Adjust those splits over time to send more traffic to winning groups.
• Backed by expertise: Our team has run thousands of price tests, and is available to make sure you get the most value from price testing
• Lightweight code: Our integration works with all Shopify plans, and does not impact site speed. Customers get a seamless test experience without any pesky flashing

FAQs

• HOW LONG DOES A TEST TAKE TO RUN? Our dashboard will help you estimate this. As a rule of thumb, we like to see ~200 orders per test group before making a call

• CAN I TEST [SOME CUSTOM PRICING/DISCOUNT I HAVE]? Reach out to our support and let’s talk through it! We've been able to make many custom integrations work

• WHAT KIND OF PRICE TEST SHOULD I START WITH? People often start with a broad test, testing both higher and lower price levels. We are happy to brainstorm with you on this - feel free to set up a demo on our website

• HOW DOES THIS IMPACT MY ADS? We’ll need to make sure that your ads do not mention a specific price point. For Google Shopping, there are a few methods we can use to make sure your ads there are not disrupted by a test

• WILL THE TEST SLOW MY SITE DOWN? No, we help QA the integration to make sure that your site does not have any slow downs from running tests