Shopify App : Insider

1:1 personalization and cross channel marketing for commerce

About Insider

Personalized Experiences : From email, SMS, paid advertising, Messaging apps, to mobile apps, to onsite stores, create a personalized customer experiences with ease.

Conversion Boosting Templates : With 100+ templates like InStory, social proof, exit-intent and recommendations you can personalize and tailor your store easily.

Hyper Tailored Recommendations : Leverage Insider' AI and deep learning to deliver recommendations based on individual shopper's preference, purchase history and affinity


Insider - Growth Management Platform

Insider enables eCommerce brands to create one-of-a-kind relationships with shoppers based on personalized experiences. With Insider, eCommerce brands have unprecedented capabilities to target anonymous visitors and nurture them to drive conversions from the first interaction all the way through to the last. Insider is trusted by 800+ global brands like IKEA, Estee Lauder, Avon and more.

How Insider helps you drive more conversions

Insider's platform provides personalization and segmentation features that enable you to better engage and convert your shoppers.

InStory: a fun way to discover products via stories

Make your eCommerce websites look and perform their best with InStory. With Insiders' AI-guided recommendation engine, you can display items like new arrivals, sales, influencer diaries, trending hashtags, designer collaborations, and much more for each shopper at scale.

Price alerts

Provide timely, relevant, and personalized price drop alerts via rich push notifications. Inform price-sensitive shoppers when a product they're interested in goes on sale, and nudge them to return to your site and buy.

Recover abandoned carts via WhatsApp and Facebook

Engage your shoppers where they’re already active. Motivate cart abandoners to make a purchase by sending WhatsApp and Facebook Messenger messages that create urgency and drive sales.

Cross-sell and upsell with Recommendations

Create personalized product recommendations with the help of AI and watch your average cart value soar - delight shoppers with products that are too good to pass up.

Segment your shoppers with precision

Build segments using traits, demographics, visit and purchase behavior. Leverage our AI backed predictive segments like Likelihood to Purchase, Customer lifecycle stage and much more to identify shopper segments with precision.

Create immersive cross-channel experiences

Our drag-and-drop customer journey orchestrator, Architect, makes it easy to create individualized journeys across channels that take into account the past, present, an

What makes Insider unique?

  • Scalable platform powered by AI - Insider's platform has been built to handle enterprise-scale from day one. At the core of Insider's Platform is its AI capabilities that help you predict future opportunities and engage your shoppers

  • Ease of Integration - You can integrate Insider in a few clicks and not days or months! With Insider's App for Shopify, you can get started with advanced personalizations and recommendations from the word go!

  • Growth Experts - Our local teams are co-located in your geography and bring domain expertise in e-commerce and digital marketing to help you strategize and execute your personalization programs

App Images
Launch date
January 04, 2021
App rating
Top features

Seamless workflow: use directly in Shopify admin

Up-to-date tech: works with the latest themes

Social media links
Latest Blog Posts on

The ROI of personalization: How investing in the right software today delivers big returns tomorrow

[2023/04/17 07:33:28]

The Insider approach to personalization Before we kick off, it’s important to define exactly what we mean by personalization. For most brands in the market, personalization means the ability to recommend the right product to the right user.

7 ways Insider ensures rapid time to value (TTV)

[2023/04/17 09:08:43]

In an uncertain economy, value for money is key Seemingly never-ending conflict in eastern Europe. Rising food prices. Geopolitical tension between China and the United States. Banks going bust in Silicon Valley (and Switzerland!). Tech giants Meta and Google laying off thousands of employees.

Web Push is finally coming to iOS and iPad: Here’s what this means for marketers

[2023/03/27 01:58:17]

Web Push notifications are a powerful tool for engaging with users and driving traffic to a website or app. With the ability to send push notifications on iOS and iPadOS, marketers can now reach a wider audience and engage with users on these popular platforms.

The benefits of migrating vs. remaining (yes, even during a recession)

[2023/03/08 09:59:20]

Martech bloat could be losing you millions With the threat of global recession looming larger, improving the efficiency of the martech stack should be a priority for enterprises. Sadly, the evidence suggests the opposite is happening. Enterprises today use an average of 91 cloud-based marketing services. The result? Confusion and inefficiency.

Avoiding the martech implementation headache

[2023/02/27 04:18:09]

Martech complexity is a huge challenge When it comes to martech investment, the challenge is not just cost but also complexity. Take the example of retail: Although 66% of retail brands increased their digital marketing spend in 2022, one-in-five retail marketers said their martech didn’t do what they needed it to.

Three ways marketing leaders can build recession-proof CX strategies in 2023

[2023/03/01 12:41:46]

The state of customer experience in 2023 Let’s kick things off by looking at the state of customer experience in 2023. Consumers are spending less Thanks to inflation and fears of recession, global consumer confidence is way down. Fitch Ratings forecasts US consumer spending growth will slow to just 0.2% in 2023 compared with 2.

Insider’s Global Partner Program Will Drive Even More Value For Technology And Solutions Partners

[2023/02/27 05:40:33]

In one sentence, what is Insider’s Global Partner Program? Pradipta Dutta: Our Insider Partner Program is a structured operating framework aimed at developing and sustaining long-term partnerships with consultancies, digital agencies, system integrators, and independent software vendors.

Maintaining relevant conversations in a cookie-free world: Insider’s Cookieless Personalization solution

[2023/02/16 04:10:20]

All about the CDP. What it is and what it is not. Dive in to find out why you need a CDP, what they can do and how they differ from a DMP, CRM and personalization engines.

Six Takeaways From My Conversation With Sir Richard Branson, Founder of Virgin Group

[2022/11/22 06:55:00]

Last week, I had the extraordinary pleasure to sit down with Sir Richard Branson, Founder of The Virgin Group to discuss entrepreneurship, attitude, optimism, innovation – and space travel.

Apple announces Web Push in Safari and iOS to engage and convert Apple users through push notifications

[2022/09/08 02:47:00]

What do Safari Push Notifications mean for marketers? We know that macOS has already been supporting Safari push notifications for a while. With the introduction of push notifications on iOS/iPadOS, you can now reach out to a market share of 28% of mobile users worldwide.

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

Visit his website at [ Web Linkedin ] or contact him at