GRIN is the pioneer behind the world’s first Creator Management platform designed for the next generation of brands who recognize that, in the creator economy, authenticity is everything. Our platform is a system of record that supports every brand’s journey to connecting with consumers through authentic creator relationships. Thousands of the world’s fastest-growing brands – including SKIMS, Warby Parker, Allbirds, Mejuri, and MVMT – use GRIN to make creators feel like trusted, empowered partners and work with them to build their brands into household names. Together, we are revolutionizing the Creator Economy.

Discovery & Recruitment

From bloggers to celebrities, and everything in between, recruit an army of creators who believe in your products, whose audiences align to your target market, and who you feel a strong connection to. Drill deeper into a creator’s credibility and audience composition to identify partners with great brand fit.

Communication & Relationship Management

Nurture and own you creator relationships, guiding them through a journey of knowing the brand, trying the product, believing in its value, and loving the brand – all before a single post goes out. When you take the time to follow this process, you can expect the consumer to follow the same journey as the creator—ending up deep in brand love. This approach to Creator Management results in authentic content and deeper trust with the consumer.

Activation & Product Seeding

Whether you’re capturing branded content from creators, driving sales through product endorsements, or executing against another use case, scale Activation of creators in a flexible, customizable way to achieve the objectives most important to you and your business goals – delivering human touch at scale. This includes giving creators the option to choose which of your products they’d like to promote, capturing their shipping information, automatically routing the order to your ecommerce platform, and tracking the fulfillment of the order.

Content Tracking & Reporting

Track content delivered by your network of creators during each Activation and aggregate it in a unified Content Library. With advanced reporting and analytics, you can determine which content pieces shared by your creators are driving the most value for your brand, and use that data to optimize and iterate on your creator partnerships.

Payments

Negotiate the payment details of any Activation with each creator and delivery against those obligations with ease. By connecting a funding method to GRIN, brands can process payments to their network of creators seamlessly, ensuring that creators are paid in a timely manner and maintaining a positive working relationship with each partner.