Grow your Birthday Club : Start collecting Birthday club members immediately via the Order Status Page, Shopify POS and your dedicated Birthday Sign-up Page
Automated Email Campaign : Within minutes your birthday email campaign will be ready to collect birthdays and reward customers with birthday discounts
Customisable Campaign : Personalise the discount value, send time, subject line, messaging, logo and styling to match your store's branding
The Happy Birthday app enables you to drive repeat business by rewarding loyal customers with a timely birthday incentive or discount for your store.
Get up and running with our default settings or customise your subject line, email message, logo and colours to fully match your brand.
Start growing your birthday club directly from your website or POS today!
The Happy Birthday app allows you to collect customer birthdays in a number of different ways:
1) A Birthday sign-up form will appear on the order status page after every successful purchase where customers can enter their date of birth
2) A Birthday Sign-up Page is available for you to collect birthday sign-ups from previous customers and from new visitors to your store.
3) Our Shopify POS widget allows you to ask Customers to sign-up to your Birthday Club after a successful checkout in-store.
4) We have a MailChimp sync available so that you can collect birthdates via your existing MailChimp newsletter sign-up forms.
If you've collected customer birthdays outside of Shopify, you can choose to import that data using our data upload feature.
Customers will then receive an email from you on or before their birthday. You can choose to send a simple custom birthday greeting, or choose to include a unique “single usage” discount code for your store.
Our analysis shows that Merchants using our Happy Birthday App are achieving an average email open rate of 60%, click through rates of 10% and conversion rates of around 5%.
Building strong relationships with your customers is vital to the long term success of your business. Birthdays represent a unique opportunity to get in touch with your loyal customers and offer them a great reason to revisit and buy from your store.
Birthday campaigns help to:
Seamless workflow: use directly in Shopify admin
Speed tested: low impact to your online store
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.