Shopify App : Group Effort

Acquire customers from complementary brands.

About Group Effort

Higher Conversion : Shoppers who click on product recommendations are more likely to make a purchase.

Increased Cart Size : Shoppers who click on product recommendations spend more at your store.

More Repeat Visits : Shoppers who click on product recommendations are more likely to return to the site.


Group Effort

Lower your customer acquisition costs by having your products appear as recommendations for customers who just purchased from a complementary eCommerce brand. Referred customers are 4.5x more likely to buy.

Our Mission

Our mission is to help independent direct-to-consumer brands compete with global retailers by harnessing their collective power. Prospective brands must apply and go through our vetting process to ensure quality network partners.

How It Works

  1. A customer purchases a complementary product from a complementary brand.
  2. Your product appears as a post-purchase recommendation.
  3. The customer clicks through to your product page for the cross-sell.

Shoppers who click on product recommendations:

  • Are more likely to make a purchase.
  • Spend more at your store.
  • Are more likely to return to the site.

Members participate by:

  • Bidding on clicks to include a product in our recommendation algorithm.
  • Earning bid credits for every outgoing referral they generate.

Blacklist competitive brands by:

  • Excluding competitive product categories
  • Excluding competitive brands
  • Changing your blacklists at any time
App Images
Launch date
November 18, 2020
Top features

Seamless workflow: use directly in Shopify admin

Social media links
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About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

Visit his website at [ Web Linkedin ] or contact him at