Shopify App : Google Tag Manager
Full Data Layer to track all your eCommerce conversions
About Google Tag Manager
Support for all Tag Types : Take advantage of any tags and easily deploy tracking on your store. Includes a full Data Layer.
Accurate Marketing Data : Get accurate marketing data to help you turn advertising dollars into profits.
From Beginner to Expert : Easy to set up for new Shopify store owners, with advanced features for agencies and experts.
The Google Tag Manager app is an easy way to automate your analytics and conversion setup for your Shopify site with 30+ pre-built tags.
Why choose Google Tag Manager app?
Our mission at Google Tag Manager App is to make it easy to track analytics for DTC brands and Shopify stores. Since the initial launch of our Shopify application in 2017, we have empowered over a thousand brands with eCommerce data analytics to help them grow their business.
Does any of these sound familiar to you?
- Inaccurate configuration of Google Analytics
- Cannot use Google Shopping remarketing campaigns
- No transactions recorded, duplicate transactions, or poor attribution in Google * Ads Conversion Tracking
- Facebook tracking is not pushing revenue data, missing “add to cart”,” initiate checkout” and purchase events
- Google Analytics V4 setup is required
How Google Tag Manager App can help:
- Google Universal Analytics Tag: Correctly configures all of the required components of Google Analytics with no customer interaction
- Google Ads Remarketing Tagging: Synchronises Google Ads, Google Merchant Center, Google Shopping Feed, and Shopify Product IDs
- Google Ads Conversion Tracking: Provides all of the correct variables to Google Ads
- Facebook Tracking: Delivers all of the correct data and events to the Facebook Pixel
- GA4 Tagging: Correctly configures all of the required components of Google Analytics V4 with no customer interaction
Integrations:
- Google Ads
- Google Analytics
- Google Optimise
- Bing Ads
- TikTok
- Criteo
- Custom HTML
What’s included:
- GTM Suite Data Layer with one-click implementation for Shopify stores
- Pre Built GTM Recipes that let you deploy 30+ marketing channel tags in minutes
- Full Google Analytics tracking
- Facebook Conversion configuration with all standard events for Facebook Conversion API
Seamless workflow: use directly in Shopify admin
Connecting and Collaborating: How Facebook Shopify Communities Can Benefit Your Business
[2023/04/14 04:21:55]
In this blog post, we'll be highlighting some of the top Shopify expert YouTube channels that you should definitely check out if you're new to the platform. These channels are hosted by experienced Shopify users and experts who share their knowledge and expertise on all things eCommerce and Shopify. The post Connecting and Collaborating: How Facebook Shopify Communities Can Benefit Your Business appeared first on Google Tag Manager App.
Shopify 101: Top YouTube Channels for New Users to Excel at their eCommerce Business
[2023/04/04 04:07:06]
In this blog post, we'll be highlighting some of the top Shopify expert YouTube channels that you should definitely check out if you're new to the platform. These channels are hosted by experienced Shopify users and experts who share their knowledge and expertise on all things eCommerce and Shopify. The post Shopify 101: Top YouTube Channels for New Users to Excel at their eCommerce Business appeared first on Google Tag Manager App.
Shopify Success: These YouTube Channels Will Make your E-Commerce Dreams Come True!
[2023/03/13 10:45:38]
If you are an entrepreneur or a small business owner, you know how challenging it can be to start and grow your e-commerce business. Fortunately, Shopify has become one of ... The post Shopify Success: These YouTube Channels Will Make your E-Commerce Dreams Come True! appeared first on Google Tag Manager App.
What is a Good Ecommerce Conversion Rate and How to Optimize it
[2022/10/03 04:49:10]
How do you measure the success of your eCommerce business? I believe you keep track of key metrics regularly. There are several business-related data you can measure, but the conversion ... The post What is a Good Ecommerce Conversion Rate and How to Optimize it appeared first on Google Tag Manager App.
[Checklist] 11 Apps you need for your Shopify store to get the most conversion results
[2022/10/01 06:00:26]
There are a lot of strategies and tools that can help you grow your Shopify store sales faster. Last time we talked about different Ecommerce strategies to help you grow ... The post [Checklist] 11 Apps you need for your Shopify store to get the most conversion results appeared first on Google Tag Manager App.
eCommerce store attribution just got easier with the dashboard on Google Tag Manager app for Shopify
[2022/08/01 06:12:08]
Google Tag Manager app for Shopify has announced a new dashboard release for new and existing users. Advanced Tags The new Advanced plan covers additional tags for Shopify stores, ... The post eCommerce store attribution just got easier with the dashboard on Google Tag Manager app for Shopify appeared first on Google Tag Manager App.
How to find Conversion ID and Conversion Label in Google Ads
[2022/08/01 03:51:00]
Sign into your Google Ads Account and click on the spanner/wrench in the top right of the screen – in some cases, this is labeled as “TOOLS AND SETTINGS”. Click ... The post How to find Conversion ID and Conversion Label in Google Ads appeared first on Google Tag Manager App.
Where can I find the Google Analytics tracking ID?
[2022/08/01 03:46:16]
This is a very common question we get asked. It’s important at this stage to highlight the fact that there are two main versions of Google Analytics; Google Universal Analytics ... The post Where can I find the Google Analytics tracking ID? appeared first on Google Tag Manager App.
Why you need Google Tag Manager for your Shopify website
[2022/07/12 06:24:07]
Google Tag Manager is a no-code system provided by Google that allows easy positioning of codes and snippets for websites – known as tags – without the need of code ... The post Why you need Google Tag Manager for your Shopify website appeared first on Google Tag Manager App.
Google Universal Analytics is going away: Here’s what you need to know
[2022/04/18 04:17:20]
The marketing industry has been highly dependent on Google Analytics for website and marketing performance for almost two (2) decades. To continue coping with updates, particularly with user privacy and ... The post Google Universal Analytics is going away: Here’s what you need to know appeared first on Google Tag Manager App.
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.
Visit his website at [ Web Linkedin ] or contact him at [email protected].