Get Started with Server-Side Event Tracking for GA4 Today

With ad blockers becoming more and more prevalent, it is critical that brands start tracking purchase events through server-side technologies. Server-side event tracking can be complex and expensive with other apps. But not Fueled. Within 10 minutes of installing our app, you can be tracking your most important events server-side — without writing any code.

Fueled’s GA4 Connector also sends point-of-sale and recurring order events to GA4. Track all of your Shopify orders in GA4, regardless of the sales channel.

Why Trust Your Google Analytics Integration with Fueled?

We live and breathe attribution tracking. We understand how confusing it can be to reconcile attribute metrics between platforms. We know how critical it is for merchants to measure performance and build campaigns around data they can trust.

Our attribution model is fully transparent. Our server-side event tracking is highly reliable. And our client-side event tracking can be customized to meet your specific requirements.

Does Fueled Provide Support?

Yes! We know the transition from Universal Analytics to GA4 can be challenging for eCommerce brands — and we want to give back to this community. We fully support this application and are available if you have any questions.

Make Better Decisions with Accurate Data

Fueled’s Google Analytics 4 integration combines client-side (i.e., browser-based) event tracking with server-side event tracking for the most reliable attribution model possible. We track over a dozen different customer event types so that you can drill down on your data in GA4 and build precise reports.

With Fueled, you can track the following events in Google Analytics 4:

• add_to_cart
• login
• pageview
• remove_from_cart
• search
• sign_up
• view_cart
• view_item
• view_item_list
• begin_checkout
• update_checkout
• purchase

Respect Your Customers’ Tracking Consent

Fueled fully integrates with Shopify’s Customer Privacy API. When your customer ask not to be tracked, Fueled respects those settings for all client-side events.

Fully Customizable with Tracking Library and Data Layer

Do you have a custom Shopify theme? Do you want to track custom events in GA4? Fueled’s client-side library is available for your developers to configure custom events. You can also leverage our data layer to send consistent data to other applications, such as Facebook’s Conversion API.

New Features Coming Every Month

As a venture-backed company with offices in the U.S. and Europe, the team at Fueled is committed to customer feedback and feature development. Engage with us to continually improve this app!