GeoInsight provides a socioeconomic ranking for your Australian customers based on their location. We've split the entire Australian nation into 58,000 separate areas and using statistical analysis, ranked each location from 1 to 10. You can now identify your customers who are most likely to have discretionary income available for further product purchases.
A VIP customer list? Special high end product offers? Armed with knowledge, you can target your best customers with marketing specialised to their needs and their interests.
GeoInsight customer analyses are provided as a downloadable CSV file, with customer details, the relevant census area name and ranking between 1 to 10. It's simple to import into software such as MailChimp and other programs, allowing you to create mailing lists that use segmented marketing features.
Seamless workflow: use directly in Shopify admin
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.
Visit his website at [ Web Linkedin ] or contact him at [email protected].