[2021/08/11 09:27:58]

Now more than ever, being intelligent about your ecommerce business means getting up close and personal with business intelligence. Business intelligence (BI for short) leverages software and services to transform your data into actionable insights, i.e., the info you need to succeed. Nobody does that better than PayHelm. Why? Two words: Totally customizable. If you … Continue reading "How to Use PayHelm to Steer Your Ecommerce Success" The post How to Use PayHelm to Steer Your Ecommerce Success appeared first on PayHelm.

[2021/02/09 04:56:11]

So you’ve stocked your virtual BigCommerce store shelves with products to sell…set up your shipping methods and services…and configured payments. And you’ve just realized that you need to collect sales tax on purchases made from your online store.Now what? How do you set it up so that taxes are automatically calculated for your customers at … Continue reading "How to Add Sales Tax Functionality to Your BigCommerce Store" The post How to Add Sales Tax Functionality to Your BigCommerce Store appeared first on PayHelm.

[2020/09/25 03:43:40]

When it comes to customer engagement and building your brand, it literally pays to be pushy. That’s because whether you’re nurturing leads, wooing previous customers, or reaching out to your most loyal fans, the most effective way to build connection is through communication. Not too long ago, that meant email. But right now, the newest … Continue reading "Why It Pays to Get Pushy with Your Marketing — and How" The post Why It Pays to Get Pushy with Your Marketing — and How appeared first on PayHelm.

[2020/09/10 04:54:38]

When it comes to ecommerce, retail savvy is no longer enough. You also need business intelligence (BI for short). Basically, BI takes all of the raw data generated by your ecommerce enterprise, analyzes and digests it, then spits out the information you need to make better, more informed decisions about marketing, sales, and other aspects … Continue reading "Smile, You’ve Got Big Data: Why You Need Business Intelligence" The post Smile, You’ve Got Big Data: Why You Need Business Intelligence appeared first on PayHelm.

[2020/08/25 10:59:02]

Smart retailers both online and off value one kind of customer above all others: repeat buyers. Why? Because the most profitable customers are those you already have, so it pays to keep them coming back. The average ecommerce storeowner spends more than 80% of their marketing budget on customer acquisition. Yet an Adobe Digital Index … Continue reading "Why Repeat Customers Are the Lifeblood of Your Ecommerce Business (And How to Woo Them)" The post Why Repeat Customers Are the Lifeblood of Your Ecommerce Business (And How to Woo Them) appeared first on PayHelm.

[2020/06/22 05:11:34]

The 2020 Ecommerce Data Protection Report says one of four online stores have permanently lost vital business data. Think images, product listings, customer information, inventory counts and much more. All this information helps an ecommerce entrepreneur drive and grow their business. Without it, you are operating blind. And trying to restore it involves more than … Continue reading "Why Your Ecommerce Store Desperately Needs a Backup Strategy" The post Why Your Ecommerce Store Desperately Needs a Backup Strategy appeared first on PayHelm.

[2020/06/11 09:59:10]

Ecommerce has come a long way from the early days of eBayers mailing Beanie Babies across the country in old cereal boxes. Online sales now account for more than 75% of all retail growth worldwide; in fact, global ecommerce sales are predicted to grow by an incredible 19% this year alone. That’s a projected total … Continue reading "5 Ways to Screw Up Your Ecommerce Business" The post 5 Ways to Screw Up Your Ecommerce Business appeared first on PayHelm.

[2020/05/21 07:36:26]

We’ve partnered up with BigCommerce and skubana to put on a webinar featuring speakers from BigCommerce, ShipperHQ, Happy Returns, and PayHelm of course!   It’s a live webinar on June 3 and 4 featuring several other major companies all offering input and strategies on how eCommerce companies are using technology to optimize and scale their … Continue reading "Join PayHelm at the Ultimate D2C Stack" The post Join PayHelm at the Ultimate D2C Stack appeared first on PayHelm.

[2020/05/11 09:24:21]

Whether you’re an accidental entrepreneur whose hobby selling on eBay became a full-time occupation or a purpose-driven e-tailer who deliberately set out to build an ecommerce empire, you’re in business now. But are you running your business, or is your business running you…ragged? If it’s the latter, then it’s time to review your procedures with … Continue reading "Taking Care of (Online) Business: eCommerce Workflows" The post Taking Care of (Online) Business: eCommerce Workflows appeared first on PayHelm.

[2020/04/22 10:15:54]

Putting all your eggs in one basket is fine if you’re the Easter Bunny. But when it comes to running your ecommerce business? Not so much. Nowadays, the smart move is going multichannel. Here’s why and how. Why Go Multichannel? First of all, business on any given ecommerce platform is going to ebb and flow … Continue reading "You’re Not the Easter Bunny: Going Multichannel with Your Ecommerce Business" The post You’re Not the Easter Bunny: Going Multichannel with Your Ecommerce Business appeared first on PayHelm.