Shopify App : Flow City

Bring your products to the real-world on digital billboards!

About Flow City

Media expertise and planning : Choose location and budget and the media plan with list of sites and cost breakdown is build for you automatically.

Control spend : Our media packages give you full transparency of the audience reach and ensure you never overspend.

Attribute & measure uplift : Link products with campaigns to measure uplift and attribute both direct and indirect success.

Description

Advertise products from you store in the real world

Flow City allows you to advertise products in the real world, directly from your store using direct connection to billboards in the UK, Spain, Germany and US.

This app is your first step to getting your brand seen in the real world! Built by experts in outdoor media planning, Flow City takes a scientific approach to running outdoor campaigns, choosing the best sites for your product.

You decide when to run your campaign and how much you would like to invest.

Based on this, the best sites to promote your product are automatically chosen by the app.

Once live, you are able to measure product uplift and attribute success in real-time.

We do the heavy lifting when it comes to DOOH* so you can focus on measuring the success of your product.

This is how it works:

  1. From your store, select the product you would like to promote
  2. Upload your product artwork
  3. Select your budget and choose your location The map widget allows you to see exactly where your activity will run; precision is within 100 yards.
  4. The ‘Media Plan’ allows you to check which sites the app has chosen for your campaign, from bus stops in fashionable areas of Shoreditch to underground stations in the West End’s shopping districts.

London is just a start.

Thanks to international partnerships you just as easily be present in Berlin’s Charlottenburg or Malaga in Spain’s Costa de Sol.

Once you have created your campaign you can choose the package. It has never been easier to build awareness for your product world wide using a single app!

What are ‘Media Packages’?

Each package shows the estimated audience your campaign will reach. The Flow City app uses the credits to purchase air time on premium sites. The package ensures you are always in control of your campaign budget. Any unused credits remain on your account and you can top up at any time.

What’s next?

All live campaigns and draft campaigns, as well as any campaigns pending approval, can be viewed in ‘Your Campaigns’.

Guidance and support

If you need support or have questions please get in touch. Our experienced team of media planners is here to help. We typically respond within 1h but it may take up to 24h during busy periods.

*Digital Out Of Home means amongst other: roadside billboards, bus stops and digital screens in train stations.

App Images
Launch date
June 15, 2022
Top features

Seamless workflow: use directly in Shopify admin

Social media links

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

Visit his website at [ Web Linkedin ] or contact him at [email protected].