Note: Shopify Flow is only available to customers on the Shopify, Advanced, or Shopify Plus plans. Flow is also only available in English.

Shopify Flow is an ecommerce automation solution that was purpose-built to help solve the unique challenges that Shopify merchants face. With Flow, you can build workflows to automate tasks, campaigns, and processes within your store and across your apps. These automations give you the power to build the custom solutions that your business needs.

Choose from a library of templates to get started with right away, or use the visual workflow builder to create a custom automation. Let Flow do the work so you can save time and focus on what matters.

Here are a just a few of the ecommerce areas that Flow can help you with:

Buyer experience

• Kick off nurture campaigns for preorder purchases
• Create a support ticket when you receive a negative review
• Track negative product reviews in a spreadsheet

Customer management

• Personalize marketing by tagging customers based on purchasing behavior
• Organize customers by lifetime-spend tiers
• Tag and track conversion of customers who order samples

Inventory and merchandising

• Get notified when products are low in stock and merchandise them on your store
• Hide and show products based on inventory level

Risk and fraud management

• Send a high-risk order notification before capturing payment
• Cancel and restock high-risk orders
• Track high-risk orders in a spreadsheet

Order management

• Tag orders with specific shipping requirements
• Add international orders to a spreadsheet
• Send an expedited shipping notification to the logistics team

Loyalty and retention

• Reward loyalty points for repeat customers
• Start a win-back email sequence when customers are at risk

Promotions

• Add a free gift to orders over $100
• Text a discount code after a second order
• Mail handwritten note after a third order

Apps that work with Flow:

Dozens of apps already integrate with Shopify Flow, with more coming every week. Check out the Shopify Flow Connectors section in the help center to see the full list.