[2023/04/11 11:19:52]

One of the most effective forms of retail advertising is Product Listing Ads (PLAs). PLAs allow retail businesses to showcase their products on various digital channels. In this blog, we will discuss what Product Listing Ads are, how they work, and where they appear. Jump to section What are Product Listing Ads? Product Listing Ads […] The post Product Listing Ads (PLAs) Explained: The Best Selling Ads 2023 appeared first on FeedOps.

[2023/04/06 03:50:24]

If you’re an online retailer or advertising agency, you’ve likely encountered the term “Google Shopping feed” before. So, what exactly is a Google Shopping feed, and why is it important for your business? In this blog post, we’ll first dive into the basics of Google Shopping feeds and then explore how they can benefit your […] The post Google Shopping Feed Explained: Everything You need to Know appeared first on FeedOps.

[2023/04/05 05:27:10]

Shopping Feed Management actively optimizes and manages a product catalog, promoting products across multiple online shopping channels like Google and Bing Shopping. This process demands continuous management of product data feeds, encompassing product information such as title, description, images, price, and availability. There are three main stages in shopping feed management. Firstly, connection involves getting […] The post Shopping Feed Management For Better Customer Reach appeared first on FeedOps.

[2023/03/02 06:58:08]

A product data audit involves carefully reviewing and analyzing your products’ information in a product data feed (Bing or Google Shopping Feed). To clarify, search engines use this data feed to display your products in search results, both organically and in paid ads. For this reason, you conduct a product data audit to ensure you […] The post Product Data Audit: How It Can Improve Your Shopping Ads appeared first on FeedOps.

[2023/02/11 12:36:44]

Work on the most important feed optimization tasks first using the FeedOps Playbook. The FeedOps Playbook now has health check and optimization scores to help you identify problems and opportunities. Product data feeds provide the fuel that powers product level advertising programs such as Shopping Ads, Pmax and Dynamic Remarketing Ads. If you want to improve your return on ad spend, feed optimization is what you need to be doing. The post How To Optimize Shopping Feeds: What To Do First appeared first on FeedOps.

[2023/01/16 03:40:28]

Product Keyword Research is a vital part of any Google Pmax or Bing shopping campaign. Do you want to reach more customers and sell more products? Selecting the right keywords and making sure that they appear in your product data feed is your answer.  Table of Contents Why product keyword research matters! Product Keyword research […] The post Product Keyword Research, Target Valuable Keywords In Feeds appeared first on FeedOps.

[2023/01/07 05:47:42]

It should come as no surprise that optimised product feeds perform better in the ecommerce marketplaces, like Google Shopping, Microsoft ad network and Meta. The data in your product feed is the only information that these advertising platforms algorithms use to determine the right audience for your products. Therefore, the success of your campaigns are […] The post 5 reasons to continually optimise your product feed appeared first on FeedOps.

[2022/12/14 01:03:52]

While most retailers are connected to the major eCommerce marketplaces, some might be missing an opportunity to further improve their campaigns with ongoing optimisation of their product feed. Optimising your product feed will help boost the results of your eCommerce marketing campaigns across all sales channels that rely solely on product data feeds to run. […] The post <strong>Why do you need to optimise your product shopping feeds?</strong> appeared first on FeedOps.

[2022/10/26 12:46:45]

FeedOps provides suggestions for your product data via playbook items, giving you the flexibility to advertise the way you want. The post New Feature: FeedOps Playbook Items appeared first on FeedOps.

[2022/10/18 03:04:22]

FeedOps provides optimization suggestions for your product attributes with options to bulk apply or discard, giving you the flexibility to advertise the way you want. The post New Feature: FeedOps Optimization Suggestions appeared first on FeedOps.