Capture : Capture customer shopping journeys in real-time and engage them with contextually relevant messaging
Engage : Bring customers back to your Shopify store with personalized emails and help them pick up where they left off
Delight : Increase sales with automated Browse and Cart abandonment emails enriched with the latest product updates
Shoppers rarely purchase on their first visit - but a lot of them do spend a significant amount of time browsing your site and researching the products they are interested in buying. The intent to purchase is clearly there, and their shopping journey typically reflects that intent. Shoppers frequently get interrupted or distracted, and they leave without making the purchase even though they might have wanted to. When you bring those shoppers back, there is a high likelihood that they'll make that pending purchase - and that's where Triggered Emails can help. By tailoring the content of your email campaigns automatically to products that the shopper is interested in, the Swym Triggered Emails app can help engage the shopper better and make it easier for them to pick up where they left off. The Swym platform keeps track of the customer’s journey, understand what they are looking to do and personalize these emails based on that context. Install and configure the app in a few simple steps and let the Triggered Emails app work its magic.
When you install the Triggered Emails app, our simple install wizard will guide you through configuring your app settings: * Email settings: From name, email address for sender and optionally, API keys for your Email Service Provider * Trigger rules: Rules you'd like to enable for your store - Abandoned Carts, Price Drop, Low Stock, Back-in-stock etc.
Once these settings are configured, Swym will start capturing data on user interactions as they are happening on your store. We start building a deep user profile for each shopper based on all their interactions, across all their devices. That user context, combined with the latest updates on the products they are interested in becomes the basis of our personalization. We then intelligently overlay that user context with the rules you had configured for your store to dynamically tailor your email campaigns for each shopper
When it comes to Back in Stock Alerts, the key factor that drives conversions is a sense of urgency. You want your shoppers to take action as soon as possible, so that the product they expressed interest in does not go out of stock again before they are able to purchase it. This is why […] The post Why use SMS as a channel for Back in Stock Alerts? appeared first on Swym.
It gives us great pleasure to announce that we’ve now extended our integration with Klaviyo to include SMS alerts for back in stock integrations! With this integration, merchants can: This integration allows merchants to send out back in stock subscription acknowledgements, restock alerts and restock reminders. They can also use the back in stock data […] The post Introducing Swym + Klaviyo SMS integration for back in stock alerts appeared first on Swym.
We are thrilled to announce that we are partnering with Ometria to make personalized marketing easier than ever. This integration enables you to turn Swym data generated by your customers into automated campaigns and flows inside Ometria’s suite of email tools. From wishlist reminders to back-in-stock alerts, your e-commerce site’s marketing will be more personal […] The post Introducing: Swym + Ometria Integration appeared first on Swym.
A reporting dashboard in e-commerce is a visual representation of a company’s online sales metrics. E-commerce sales metrics such as the ones available in Swym Admin are critical to helping an enterprise measure important metrics. These include the success of an enterprise’s online visibility, web content, product pages, and product offerings. The reporting dashboard is […] The post Reporting Enhancements in Swym Admin appeared first on Swym.
Every day e-commerce brands use multiple applications to conduct businesses. There are apps for pretty much everything: marketing, shipping, fulfillment, etc. And all of them send automated messages to customers in real-time. However, all of the messages that businesses send to their customers–promotional and transactional–should come from the same email service provider (ESP). Although it […] The post 5 Reasons to Use an ESP to Send All of Your Brand Messages appeared first on Swym.
Today we are excited to announce the general availability of a powerful, turnkey integration between Swym and HubSpot. The integration enables HubSpot users to leverage Swym data in your Sales efforts and Marketing campaigns and to grow your contact lists. Via the integration, you are able to do the following: Add new contact records that […] The post Introducing: HubSpot + Swym Integration appeared first on Swym.
Adding Wishlist Plus to your site is an excellent way to identify and segment customers who are engaged but may be on the fence about a purchase. This creates the perfect opportunity for some highly targeted remarketing efforts. A shopper’s Wishlist activity enables you to use behavioral segmentation, and target users that have tagged specific products […] The post Using Wishlist activity for remarketing campaigns appeared first on Swym.
Key customer insights People generate huge amounts of data every day. Customers also interact with brands using multiple devices and through a variety of channels. As a result, there is an abundance of data available. Google Analytics is the go-to tool for data. Each analytics view can contain up to 20 private dashboards per user […] The post 6 essential ecommerce dashboards for Google Analytics appeared first on Swym.
It’s not too late to start driving Mother’s Day sales. Nearly 70% of online spending for Mom occurs just one week before the Holiday. Mother’s Day is the third largest Holiday in the US, generating over 20 billion dollars in sales—with 30% coming from ecommerce. Here are some simple ways to boost your brand awareness and sales this […] The post Last minute tips to boost your Mother’s Day sales appeared first on Swym.
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.
Visit his website at [ Web Linkedin ] or contact him at firstname.lastname@example.org.