Having a single product description is not enough to describe all of your product variants. It not only creates confusion but might also lead to returns and cart abandonments.

Adding product variants increases the visibility of products, but every effort of yours goes in vain if the variants are not described or displayed clearly.

EM Variant Description allows customers to set unique descriptions for each of your product variants with help of a rich text editor and show variant descriptions on the Shopify product page.

You don’t have to stuff all the details about your products and its variants in a single description block anymore.

Give enough information for better clarity

An incomplete product description is one of the primary reasons for returns on e-commerce stores. Help customers make the right choice by communicating better, and eliminate misunderstanding by effectively describing your products.

Display each variants size chart, weight, features, type etc separately along with the variants for a better understanding.

Highlighted Editor Features

Bold, Italics, Underline, Tables, Bullets, Font Colors, Font Size, Images, URLs, Embed Videos, Alignment controls, Undo, Redo, Paragraph, H1 - H6 tags, Blockquote, Code, format, Preview, etc.

Replace the currently existing Primary description

The app also allows you to remove the already existing description block if you wish to and replace it with our secondary feature-rich additional product description block. Drag the additional description block to the position you want it to be placed.

Add content to Drive Engagement and Boost SEO

Write content that’s loved by the users as well as Search Engines. This SEO friendly application allows you to anchor your keywords to hyperlinks you wish to add thus helping you create a backlink there itself!

Break your huge paragraphs into bullets; add title and H1, H2 header tags, Alt Text and much more with the EM Variant Description app.

Create compelling content, optimize and advertise it to make it reach your target audience, and rank on Google with ease.

Set up the app easily in minutes

No coding skills are required to install the EM Variant Description app.

How does it work?

Back End Function

• Select the product with variations for which you wish to add variant descriptions

• Add the product descriptions against the respective variant

• Format as required and save the content

One Step Set-up at the Front End

Open the Theme you would like to customize and select a product template of your choice.

Click Add Block and select the EM Variant Description from the list of Apps.

Support

We are always happy to help. Please reach out to our support team for any concerns regarding the application.