[2023/02/08 10:11:53]

From the 1st of March, Danish-American Corey Morris will join the team as our new Chief Marketing Officer (CMO). His experience leading tech startups will help us accelerate our growth journey and win new markets. Growth has been a consistent theme for ELISA.

[2023/01/24 11:56:30]

Just before New Year’s, Shopify released their extensive report called “Commerce Trends 2023.” A must-read for curios brands and retailers, eager to jump along the top commerce trends. The report covers trends within 5 categories: supply chain, money, marketing, ecommerce, and retail.

[2022/12/15 09:37:36]

By now, most of us agree that live shopping is amazing. It is a phenomenal way of creating brand awareness, becoming top-of-mind, fostering customer loyalty, promoting products and services, providing an entertaining shopping experience, humanizing your corporation, getting to know your customers’ preferences, boosting your sales rate… and the list goes on.

[2022/10/18 12:29:42]

The week leading up to Black Friday, also known as Black Week, puts increasing pressure on brands and retailers. Are you one of them? To keep up with the competition and attract as many customers as possible, you must act strategically and intentionally.

[2022/10/05 06:13:37]

To attract attention and boost engagement not only on Black Friday but for the entire shopping season, you must have a bulletproof social media strategy. If not, you risk drowning in the sea of retailers fighting for consumers’ attention.

[2022/09/29 12:34:52]

In this article we will show you why and how you should include live selling in your Black Friday strategy. We will also reveal how to maximize your profit with minimal effort.

[2022/09/22 10:18:06]

In addition to being a profitable day in itself, Black Friday officially marks the beginning of the holiday shopping season – or as we like to call it: The bread and butter for retailers.

[2022/06/24 07:41:06]

The proportion of consumers who shop live is as high today as it was in 2021, when COVID19 was still forcing retailers all over the world to close their shops for extended periods at a time. This is revealed by a new, comprehensive analysis made by the Danish Chamber of Commerce.

[2022/06/06 12:41:04]

We are proud to announce that we have just been voted as Denmark’s 2nd best e-commerce tool in 2021. The E-Commerce Awards held by the Confederation of Danish Enterprise is the industry’s largest awards show and took place this year on 19 May at the Clarion Hotel in Copenhagen.

[2022/04/19 08:48:07]

As with every other major initiative, a live shopping journey should be seen through a strategic lens to make it flourish as an invaluable channel for marketing, sales, and awareness.  When going live for the first time, it may just be as a proof of concept. And that is just how it should be.