Lifetime attribution C-API : Reduce your CAC for returning customers. EdgeTag’s lifetime ID lets you engage customers across their entire journey with you, even on iOS.
No problem with iOS : Deliver all of your marketing signals to your growth channels. EdgeTag is not blocked so you capture every event.
Reduced CAC + quality traffic : Stop wasting money on clicks that don't convert. Higher Event Match Quality scores mean your ads go to the right people.
You're spending too much on advertising. Per-unit ad spend has been rising because pixels are sending less and less data back to advertising platforms.
The solution from companies like Meta and TikTok is a costly server-side implementation of their Conversions API (C-API) that requires you to establish a lifetime ID for your users that doesn't depend on cookies.
That's where EdgeTag comes in. We've built this for you at the network edge, where you can get the power of the C-APIs without writing a line of code.
It takes minutes to deploy and your Event Match Quality scores immediately increase, driving down your CPC and giving a powerful boost to your ad spend ROI.
Seamless workflow: use directly in Shopify admin
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.
Visit his website at [ Web Linkedin ] or contact him at email@example.com.